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Advantages Using Animation Video With Website

Derek Robinson

By Derek Robinson

Month: September 2016

advantages using animation video website

Advantages Using Animation Video With Website

By Derek Robinson

The world of web design is changing fast. From the blocks of text that were initially used to the modern websites with videos and now, the inclusion of animation ideas, the changes are coming in fast and strong. Web animation comes in different forms and shapes and can be the subtle feature on the website or be the focus element on the page. Animation can have a positive effect on your online presence. There are a number of advantages using animation video with website and we will have a brief look at the main ones.

Animation Is An Attention Grabber

The World Wide Web is full of websites in your line of business. Since you are competing with millions of other sites, having a specific unique feature will work positively in making your site more notable. Animation comes in different forms for different reasons you can use animation to distract the user during loading time especially for portfolios, minimalism and flat designs. Animation can also be used in the web menu, especially with moving icons and the hidden menus that are revealed with a click of a button.


Slide shows and galleries are other popular places where web animation is used in most websites. This is just a simple way of content display in a unique attractive way that attracts attention. Whatever form of animation selected, it should serve its purpose without distracting the visitors from the important content.

Web Animation Makes Your Website Stand Out

Most of the websites have static content. Adding animation to your site will make it stand out from the crowd. As mentioned, there are many different ways you can make use of animation to give your website a unique look. To get your website notices, you need great web skills and innovative content.


As you select your animation you should remember that mobile-first principle is becoming the model of choice in web design. Keep in mind that most web views are coming from mobile devices and you should incorporate this as you add the animated content and features.

Animation Achieves The Impossible

In most cases, the reason why most people use animation in their websites is to achieve something that is impossible to achieve using photos or real videos. If there is something that you might find impossible to express clearly using text or photos, animation will do a great job filling up this gap.

Messages Through Animation Last Longer

Any message you pass through visual and audio presentation will last longer in the mind of your audience. A short animated video introducing products/service or your brand can have significant impact on traffic visiting your website. A study indicates that people are 50% more likely to remember information they got through audio visual formats. This simply means that animation can help you communicate better and sell more products and services through your website.


Animation is flexible and can give you the advantage of introducing a number of products is short simple video. Some visitors do not have the time to flip through the website looking for specific products or services. Using an animated video can help you introduce all the services at once.

Always Remember Less Is More

A popular saying says that too much of something is dangerous. This applies to animation. Make sure you are not overloading your website with animated content. As mentioned, the animation should not interfere with the content. Where there is too much animated content the content might not send the message it was created for. Just make sure your website gets the right amount of animation in the right places and all will be well.

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difference between informational and ecommerce website

Difference Between Informational and Ecommerce Website

By Derek Robinson

The modern world is all about websites. Almost all businesses have websites and those that do not are missing out on a great deal of benefits. When it comes to websites, there are different types. In this brief post, we will have a look at the difference between informational and ecommerce website. Both are websites but the fact that they serve different purposes is what draws a line between them. We will look at each of these websites and what they are created for and the audience they serve.

Informational Websites

Informational websites are the kinds of websites that provide information to the public. These types of websites vary and can range from taking care of your automobile to medical information. These websites are used by people or businesses to display their work and describe their services while the actual transactions and service delivery takes place offline. The main purpose of such a website is to allow the target audience to learn more about you and your business and what you do. In most cases, people would like to do their own research prior to contacting you or your business. Informational websites give you the ability to present as much expertise and knowledge as possible. This gives your audience a chance to learn more about you before they make that important call.

Ecommerce Website

An E-commerce website is a site specifically designed to facilitate commercial or business transactions involving information transfer online. E-commerce websites include but not limited to auction sites, retail stores, business-to-business services, financial management sites and music sites. Some of the popular e-commerce sites are eBay, Amazon, Zappos, Overstock, iTunes among many others. While the purpose of having a website is to promote services and products on the internet, an ecommerce website takes everything a step further. This website gives your audience a chance to buy products and services directly from your website. This saves you a lot of expenses and gives your audience convenience. With such a site, people can now shop in the comfort of their homes.


The difference between informational and ecommerce website is what they are designed to do. Like their names suggest, the informational website will basically provide information about a company and its products and services. An ecommerce website on the other hand will give the consumers a chance to buy products and services directly from the website regardless of where they are (of course they need internet connection and there might be some terms and conditions to be followed).Now you know the difference.

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Building eCommerce to sell online

Why Building Ecommerce To Sell Online Is A Good Idea

By Derek Robinson

There are two important things when it comes to a physical store – reaching new customers and communicating with the existing ones. If you have a physical storefront, then you know that these two can be a difficult task. Building eCommerce to sell online is one of the main methods you can make these things easy. The world is changing and any business that does not change with it will be buried with all the old methods it is using.


There are many reasons why you need an eCommerce site and we will look at a few of them and why they are important.

Give Your Customers The Freedom To Shop Where, How And When They Want

We live in an era where consumers are shopping at the comfort of their home. Buying items has become a few clicks affair. With an internet enabled device and an internet connection, consumers can now buy from where they want when they want. Not giving your customers this option is unfair and you will be missing out on a lot.


The main reason why most people are leaning towards online shopping through ecommerce sites is because they just do not like the hassle of shopping in physical stores. There is the waste of time in traffic among other inconveniences. Another reason is that most eCommerce shops are open around the clock all year round. This means they can buy from your business even when the physical store is closed. This means more business for you and this translates to more profits.

Increasing Online Visibility

Most stores have promotions that they would like to market and there is no better way than through the internet. Most people are finding information online and this means businesses need to be where these people are looking. Exposing offers and deals on eCommerce sites is easier. You will also have a better chance of collecting emails and customer data using these sites. Collecting this information might be difficult in physical stores but easier online where they will only need to fill a short form.

Reach more Customers

If your store is located in a less trafficked area, building ecommerce to sell online will create a level playing field for your business. If you work with the right web development and marketing team, you will get a good ranking and traffic will be better than what you are getting in the physical store. More online exposure will also drive more traffic to your physical store for people who like this kind of shopping.

The Cost Of Building ecommerce Sites

It is obvious that we cannot state an exact figure of how much you will pay for your business’s eCommerce site, but we can state a range. The cost will generally depend on what you want on the site and what you want your customers to see or use. Most of the eCommerce sites that have been created and launched range between $2,000 and $10,000 sometimes the budget can go higher depending on what the site will have. Regardless of the design and the budget, you need something that works well for your business and target audience.

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Web Development Trends 2016

Top Web Development Trends 2016 You Must Know

By Derek Robinson

We are already past halfway in 2016. Before the year goes too far, it is important to have a look at the top web development trends 2016 you must know to make your website better and improve user experience. This year has seen new frameworks, evolving technology and powerful development tools. In short, it has been and will be a great year for web developers and users alike. The following are some of the trends to keep an eye on:

Motion UI (Motion User Interface)

This is a Sass library that makes one part of the 3 parts of Zurb Apps foundation. The main reason it is widely used it its high speed in CSS transitions and animation creation. The use of Motion UI makes the transition of application is smoother and richer with the predefined motion. The process is also less complicated. The manner in which animation elements are integrated seamlessly in websites is the main reason why Motion UI has become a top preferred library by web developers. Motion UI has not been in operation for long, but it shows all the signs of staying for a long time.

New Responsive Designs Through Advanced Platforms

There is a lot of advanced technology getting into the market and this means things will change before the end of the year. The new technology is not only showing advances in 2016, the introduction of new applications will set a stage for years to come.


The introduction of responsive designs will not only be limited to mobile. This is because there are a bunch of other devices that require responsiveness such as wearable gadgets like the glasses and smart watches. The technologies used in better responsiveness are growing in popularity. In addition to all the other technologies, Sematic User Interface is a new design framework that has become quite popular and in demand.

Internet Of Things Is SEt To Be Huge

IoT, or internet of Things has become a significant part in development of apps. According to statistics by Technavio, Internet of Things is projected to enjoy a 31.72% growth from the year 2015 to 2019.


Gartner has also predicted that at least 50% of Internet of Things development will be from young startup companies that have been in business for three or less years.


IoT makes exchange of data easy in a way that was not possible before. This is through internet linking of smart devices.


We should expect to see more devices connected to the network. This will make sure users can access these devices. Developers will be upgrading solutions to make the communication between users and gadgets and equipment an easy affair.

Browser-based IDEs

Chances are that there is a development environment you love and are used to. It might be you are a fan of VIM or you love using IntelliJ. Well, let’s just say that this will be changing soon. Many people have started using Cloud based IDEs and we can expected that more will jump into the bandwagon.


The main reason behind this shift is because these IDE versions are faster and more accessible. Some of them enjoy huge communities behind them. The most important element here is the flexibility. While these IDEs might not be your fulltime tools, it is important to be aware of their existence and how accessible they are especially if you want to handle a quick bootstrap code of jade test without the need of downloading any files.

Full Screen Navigation designs

This is an important feature geared towards improving mobile user experience on their devices. For instance, if a mobile user is using their mobile device to navigate a website and they come across a form they will need a different view. With this feature, a simple tap will have the form jump to full screen and this will give the user an easy time filling it.


We have seen many developers and designers develop and design websites that carry the full-screen navigation design and this trend is expected to continue.

Foundation For Apps

Foundation for Apps is a new single page framework for apps. It is created around the flexbox grid framework and Angular JS. The framework is geared towards quickening the creation of responsive web application through facilitation to a quick code writing unique to the app.


The framework was initially introduced in 2014 and featured the unique clean code and positioning capabilities. These features have not yet been fully discovered. However, we can expect to see the rise of foundation for apps as many companies have started the use of the advanced version of the framework in 2016.

Everything Real-time

2016 has seen the rise of multiple apps that operate in real-time. The implementation of real-time analytics in mobile and desktop apps has been on the rise. In social medial marketing, we expect to see the increase in use of live streaming. This is in a time when applications such as Meerkat and Periscope are becoming popular. With all the changes and the developments of real-time applications, real-time services such as Pusher.com will become more popular in the industry.

Containers Will Be Bigger

Though Containers have been in use for a long time, they have only become more popular with the Docker introduction. Docker is the container introduced to enable faster software development. The increase in speed is also seen in isolated environment. A container has the dependencies required to run an application and therefore it can do it on its own.


What this means for developers is faster building, testing and deploying of applications anywhere. This service will run in just about any environment. We expect that Docker will add new features and gain security.

Advertisement Blocking On Websites

Website owners have been losing money around the world courtesy of advertisement blockers. In UK, ad blocking grew by about 82% reaching 12 million users. This greatly affects the earning of small sites that depend on ad revenue and also big publishers.


2016 has seen the minimization of ad blocking effect by site owners.  You can expect new technology to be used in neglecting the advertisement blocking plugins you also will see the use of innovative alternative methods of delivering advertisements to users.

Security All Over

Mobile is becoming more popular by the day and this can have its own drawbacks. This is because mobile has become the new focal point for security issues. This year, and the future will see advances in security measures aimed at ensuring mobile is safer for users.

Improved Power Of The Browser

In the recent past, there have been significant developments in what you can do with your browser. There have been and emergence of different frameworks such as tracking.js and binary formats such as WebAssembly and this has positioned JavaScript as one of the main languages of browsers.


This has given more power to the browsers. It is yet to be clear which JavaScript frameworks and which tools will be preferred in this area. The one thing that is absolutely clear is that JavaScript has made its mark and will continue being important. It will retain its position as one of the most effective language in programming.

Bots Become Standard UX

Bots have been here with use for a while. The technology that exists today will make sure that these bots will get smarter and be involved in more activities. For example, if you sign up for a new Slack account, a bot will welcome and on-board you. The Slackbot will ask you for your name and automatically save it in the slack account and also ask you a number of other things. Keep in mind that this is not only about Slack. There are many bots that are emerging in most of the tools and apps we use whether it is WeChat, Telegram or Facebook. This is probably a new era, an era that we will see many bots that will make our lives easier.

We Can Expect A Lot

If you look at the web development trends 2016 you must know, and the current status of the industry, you will see that there is a lot on its way. Web developers are clearly dedicated to making the development process faster and easier. This is great news for anyone interested in web development or owns a website. These developers save time from their day-today activities to come up with applications and tools that will improve the user’s web browsing in future. You just need to keep an eye on new emerging trends that will make your operations easier and save you time.

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Google Will Lowly Rank Sites With Pop-Ups

Google Will Lowly Rank Sites With Pop-Ups

By Derek Robinson

This move involves devaluing sites that use interstitials and pop-ups. This includes fake interstitials. From early next year the search engine will not be ranking site pages that have intrusive interstitials as high as those that do not have. This will include sites with pop-ups that will trigger as a user views search results of navigating through the page.


The main reason behind why Google Will Lowly Rank Sites With Pop-Ups is the complaining by searchers. When Google first introduced signals that resulted in pages with app interstitials losing their boost in search engine results, most sites started using fake interstitials. This is something that looks like an interstitial that leads users to believing that an app is required for the content viewing. If the user scrolls, the real content appears. This was against the app interstitial change.


From 10th January 2017, the fake interstitials will be ranking lowly. This is therefore an early warning. Site owners have nothing worry about until after the end of year festive season.


The changes will also target pop-ups. Mobile pop-ups are more obtrusive since they are difficult to close. In some cases, it is impossible to close a pop-up on a mobile phone. For site owners and managers, it means that pop-ups will have to be served on second page views when the user clicks from mobile search results. This will however not affect desktop pop-ups. It will however cause some inconvenience for sites with responsive designs that need to use pop-ups on desktops.


The following is what you need to know:


The examples below show techniques that are known to interfere with the access to content for users:


– The display of pop-ups that cover the main content when the user is going through the page or after the user navigates to the pages from search results.


– Displaying interstitials that need to be closed prior to accessing the main content.


– The use of layouts where the portion of the page above the fold appears to be similar to an interstitial and the original content is lined under the fold.


Google has pointed out that there are interstitials such that those for age verification and cookies notice will not be affected by the changes. the change mainly targets the interstitials that give users a bad experience.


Yelp was one of the early users of fake interstitial tactics and continues to use this tactic. Other sites such as Pinterest also followed suit. Most probably, these big sites will be in the first lane to make the necessary adjustments. You can still use banner app installs on pages.


Amidst all the changes, Google has announce that user intent will continue being strong. This simply means that a page will rank highly even with the interstitials if the search engine feels that it is an important page. Pages from reputable brands will still be high in ranks even with interstitials

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