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7 Wonderful Design Predictions For 2017

Derek Robinson

By Derek Robinson

Month: December 2016

7 Wonderful Design Predictions For 2017

7 Wonderful Design Predictions For 2017

By Derek Robinson

In any industry, trends come from current processes and while some fade away, some trends remain for years. In 2015, UX was believed to be the champion of free thought in the world of design, today, UI is the in thing. Even if a trend stays for a couple of years, it will change because of the technology and cultural forces.  For instance, mobile device app trends change with the development of new operating systems and changes in the mobile world technologies.  In this post, we will look at the 7 wonderful design predictions for 2017. It is always important to know what is coming because you get a chance to prepare yourself adequately.


The internet is changing especially now that people are accessing the World Wide Web using phone more that they are using desktop computers this means that most of the changes that are happening are geared towards giving mobile device users a better experience. A part from mobile related changes, there are many other changes in the design world that we should expect in 2017.

  1. There Will be Micro-Mini Interactions

There was an internet buzz in 2015 about microinteractions referring to the single task-based interaction with products such as liking a comment, setting alarms or clicking on a login button. When you open your social media account, you are in micro interactions too small to notice.


The applications world is becoming grittier and specific such that you can use Vine to share short videos, Yo to send Yo’s and many other interactions. These interactions will allow us to move to atomized microinteractions with single microinteractions being further broken to smaller pieces. These are known as micro-mini interactions and by 2017, we will be engaging in them every time we take out our phones.


In our everyday lives, there will be micro-mini interactions and the way we experience devices will change significantly. Every scroll, zoom, tap, touch and click will be full of animation and feedback.

  1. Functional Animations

We have come to know that functional animation is equal to delicate animation; it embeds in the interface design and is part of the processes. It is clear and logic in purpose and is in the list of UX design tools.


Functional animation is a trend that is not just about making animation, it is about creating a motion and shape that can deliver logical and clear purposes. The language that needs to be followed should be responsive, simple, vivid, fast and meaningful. It is expected that functional animation, as an idea, will rule mobile devices across different platforms in 2017.


This trend will probably stick around and will be used to take users from context to context and provide explanations in case there are changes in the element arrangement on the screen.

  1. Creative Navigation

Creative navigation is one of the most important factors when it comes to mobile apps. In 2017, it is expected that different innovative options such as a hidden navigation, parallax scrolling and modular will be experienced.


In 2016, the hidden navigation feature started gaining popularity and is expected to be bigger in 2017. This is especially useful in apps that have huge content. The navigation displays on the screen but if there is no action, it disappears.


If the app has heavy content, modular scrolling will give users a clear view by allowing them to scroll through the individual columns or rows. The infinite strolling feature is another trend that has taken over social platforms such as twitter and Facebook.


The introduction of parallax scrolling has brought in a new creative option for intuitive navigation. This is a trends expected to continue with its popularity while giving users a better experience in 2017.

  1. Weather Applications

Weather is an important part of our lives especially because changes can affect our daily lives and activities. The way we experience other things such as phone applications in relation to weather is also important. Whether sun is shining in summer or behind the clouds in winter, we always want to track the weather for proper planning.


While weather has been constant enough to give designers an easy time of designing weather apps according to past occurrences, things are changing a bit. There are unpredictable events such as hurricane and El Niño and this means people will be going to weather apps more. Designers are expected to shift their attention where most people are looking and this will take them to climate change issues.

  1. Increased Typography Emphasis

In the world of application design, it is clear that typography is in the back seat as far as important considerations such as complete aesthetics, navigation and color are concerned. In 2017, it is expected that designers will give scalable typography and fonts the attention they deserve.


They are looking for a typeface which will fit all devices especially because fonts are a representation of hierarchy between the existing types of content. For instance, since Apple released iOS 7, Helvetica Neue has become a standard in all operating systems. This font is an important part of the appearance and design of app interface.

  1. Moving From Design Evangelism to Proselytism

Design evangelism is all about adopting a great design aimed at converting a non-designer to a design thinker. They show the importance of design non-believers and this means they are probably going to follow good design practices to the letter in their professional and personal lives. Design evangelism has great support especially because of the good work they do in encouraging good design. Though this is the case, there are many offline designers coming up with their own craft and standing by it. All designers are pressing towards a world with great designs and we expect that their voices will be louder in 2017.

  1. Textile Design

In 2017, it is highly likely that material design will discover that it brought a paper and a pen in a fight full of guns. The fundamental architecture of material design is unequipped in the handling of the multi-dimensional World Wide Web of the future.  While material design has been showing up in prediction of trends since 2013, it appeared in 2015 and became the norm in mainstream web design. Material design simply evolved from the conventional physical paper the significant difference being that the modern design can expand and reform in an intelligent manner.


These are some of the predictions expected in 2017 and they will affect functionalities and features in web design. The key to always being up to date is working with professional web designers who live to deliver according to current technologies and trends.

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8 Simple Web Design Rules

8 Simple Web Design Rules

By Derek Robinson

Web design might have some complicated elements but there are basics that all website owners should know. Knowing these basics will make sure that the website attracts traffic and the visitors return. There are also some basics that will go a long way in giving you an easy time when running your website. The following are 8 simple web design rules that will help you in building and maintaining a professional website that is not hard to run.

  1. Navigation Should Be Simple

If you want a functional website that is also attractive, it is important that you avoid clutter. For this reason, you might want to make sure that menus are used. This is because they reduce the number of items listed on the home page and do it in an organized matter. Even with the menu, you should try to limit the items on the list. If the menu has over 20 items, this might be over whelming to the user.


The pages should be broad enough to allow a variety of details and this means that each topic does not necessarily need to be on its own menu. Highlighting the important topics on the menu and using sub menus will go a long way in ensuring that your navigation is clean and easy to understand and use.

  1. Proper Use Of Pop-Up

While modal windows and pop-ups can be highly useful, when abused they tend to be annoying to the user and the website find itself in the losing end. If you have ever clicked on some important details only to see a modal window asking you to register for something, then you understand what it means to be annoyed by pop-ups. If the visitor has not yet gone through all your content, chances are that they will not sign up for anything or want to subscribe to a newsletter. You should not block them from going through your content with that annoying pop-up. A gain, pop-ups are highly abused and this is why they have attracted so much negativity. If you do not know where to put it, just avoid it completely for your own good.


If you would like to use one, think about places such as the bottom of the article. You can have a pop-up window asking them if they would like to subscribe to a newsletter or for related content. If they have gone through the article, it is more likely that they will sign up especially if the content was interesting to them.

  1. Negative Space Should Be Employed Wisely

Also referred to as whitespace, negative space can balance the aesthetics of the website. Negative space can be used to complement all the positive space that you have used in content display. The paragraphs should be separated by whitespace and some space between the headline and content will provide the necessary break. As much as whitespace is important, you should make sure that it is not too much because it might create an unfinished or empty look. You can play around with it to make sure that the balance is giving your website a clean uncluttered look that is attractive to your visitors.

  1. Leverage Response Design

Responsive design cannot be emphasized enough. Regardless of how the user accesses the site or which device they are using, they should have a good user experience. This means that you should have a website that is optimized for desktop, tablet and mobile. The main difference between these devices is the screen size and there is nothing as bad as text that has been cut off. If you are in the process of building your site, it’s better to have it built with this in mind than to work on it later. If your site is already built, talk to professionals to have it fixed and optimized for smaller screens.

  1. “Above The Fold” Space Should Be Prioritized

The space that your visitor sees without scrolling is very important. This space should be properly used. Think about what your visitors would want to see immediately they land on the website. Is it a mission statement, a company logo or a call to action. You can have all these elements above the fold in well performing pages. These are details that help in brand identity and can give the visitor a boatload of information without the clicking on anything.

  1. File Names Standardization

If you have files, it is important that you have an organized system that will help you in finding the items you are looking for fast. All file titles should be in lower case. This is because files are case sensitive on the web. Sunset and Sunset are different because of the case. To avoid having an issue finding a particular file, just stick to lower case.


Also, you should avoid spaces. Spaces are unsafe for web addresses because they can be confused or lost. In most cases, the space you put will be converted to 20% which results in a very usual name or url. You can use hyphens and underscores instead of spaces if you need to separate words. A word with a hyphen is viewed as two separate words while an underscored word is viewed as one word by search engines. This means that hyphens are generally better for SEO and naming purposes.

  1. Images Should be Sourced Properly

All the images that you get from other sites or people should be posted with permission and the right attributes. Most new site owners tend to hotlink. This is when they link to images on other people’s sites instead of saving the images on their computers and uploading them to their site. This means that the person hotlinking will be using the other person‘s bandwidth and this is not fair. Also, if you do this, your site will be subject to the other sites status. This simply means that if the site stops working or the image in question gets deleted, it will not be available on your site.


In cases where you are working as an affiliate marketer, you might get a code that helps in putting up a banner on your site. This will make the process easy when they want to change the banner and they can trace the performance of the banner. In this case, hotlinking is allowed. In any other situations you should avoid hotlinking, just get the images you want and download them and upload them. It is a good idea to get original images. If this is not possible, just get stock or get images with permission.

  1. Have Separate Directories

In the initial stages, it might appear like a good idea to dump all files into a single directory. You feel as if having everything in one central place is the way to go. Well, this can simplify things but the bigger the site gets, the more difficult it will be to go through things. A good approach is to have a separate directory for each of the file types you are dealing with. Have a directory for images, CSS files, HTML pages and any other files that are high in number to warrant a directory. Make sure you clearly name all files for easy access.


These are just a few rules that will help you create a website that will attract more traffic and improve the user’s experience. Always keep in mind that consistency is the key to a good website. Applying these rules will give you satisfactory results and you will always have happy readers.

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Reasons Why Visitors Are Leaving Your Website

Reasons Why Visitors Are Leaving Your Website

By Derek Robinson

It is quite fulfilling to have people appreciate your work in your line of business. This can be through likes, comments, tweets and sales. It is however, getting harder everyday to get this appreciation and the attention you want from your website visitors. We live in an era where information is readily available and visitors only skim through content to get what they want. For this reason, keeping them on the site for a few seconds is a difficult affair. This is why you need to know the reasons why visitors are leaving your website.


First, keep in mind that whatever content you have on the site must be enticing enough to make the visitors want to stick around.  You need something that will convince them that your website is worth their time. According to a recent study visitors leave a website in about 10 to 20 seconds. If you consider the amount of information on a website, this is a very short period. The following are some of the reasons why a visitor would want to leave your site that fast creating a bounce rate that is not good for business.

  1. Your Website Is Too Slow

According to information by Kissmetrics, about 47% of visitors expect websites to load in under 2 seconds and 40% will find an alternative if the site takes over 3 seconds to load. Prior to looking at more studies that involve the loading speed let us look at the expectations of the visitor within the loading time. James Nielsen, in his book, Usability Engineering, breaks down the important time limits occurring in delays between the action of the user and the response of the app.

a) 0.1 Second In cases where the application responds almost instantaneously to the action of the user, there is a direct manipulation image. In most cases, the user will think that the action was not generated by the computer but instead by their action. This direct manipulation elements is important in the user’s engagement.


b) 1 Second – This time will create a feeling of the computer generating the results instead of the user. Though this is the case, they will still be focusing on their thoughts. This means they will still retain the sense of being in control though on a lower scale. If it’s a web page, it should take 1 second to load so that the user has a sense of control and feels like they can easily and freely navigate.


c) 10 Seconds – This is a long period that will take away any feeling of control that they might have left. Their minds will mostly wander and in most cases, they will leave the site. If your site takes more than this period to load, then giving an indication of the progress will go a long way in helping the situation. This is because they will know exactly what to expect and not just wait blindly.


It does not matter how fresh or how interesting the content on your website is, people will always grow out of waiting for the website to load. If your competitors have fast sites, your users will go there.


When ranking sites Google will always consider the speed at which your site loads. Google is pro users and this means that it is always looking for sites that give the users a great experience. Loading speed is an important factor in the user’s experience which explains its importance in Google ranking.


Amazon had an analysis of their web performance in relation to the sales using A/B tests. They found out that there was a 1% decrease in conversion for every 100 milliseconds delay in loading. Walmart reported a 2% increase in traffic on their site with a reduction of delay with 1 second. For every decrease of load time with 100 milliseconds, there was a 1% increase in conversion.


According to multiple studies, the period people can wait for a website or page to load is becoming shorter every day. People are becoming impatient faster and this means that any slight delay will see them leave your website and find an alternative which most probably belongs to a direct competitor.

  1. Problems With The Website Layout

If your website’s structure is disorganized, you will be dealing with a high bounce rate quite often. A quick revamp can deal with a number of problems. Always keep in mind that most people will just scan through the content and not read everything word for word. In their short stay on the website, they expect to be in a position to grab the key elements in the content without struggling. The elements they gather with the scan are crucial in the decision they make next.


There are many principles in the world of design and not implementing them might be the reason behind people leaving too soon. For instance, if you have a visual hierarchy, it is a clear indication to the user that you want them to prioritize some content on the page.


William Hicks through His Hicks’ law explains that the user’s reaction rate is direction proportional to the options you present them. If you have a blog that carries many different articles, having a filtering system will eliminate distractions and give your audience a chance to quickly find what they are searching for.

  1. The Auto Play Problem

For most visitors, videos that play on their own are irritants. The visitor’s goal now becomes finding the video or the tab with the video and closing it. As you build your website, make sure you think about where the visitor will be when they land on the website. If they are not at the comfort of their home or are in places where watching videos is inappropriate, chances are that they will close that tab and forget about your site.


We talked about control and how much it means to a user. They want to have it and when the video plays on its own, it takes away this control. If they are listening to their favorite song when visiting the site, you might give them a reason to close your site and this means a high bounce rate and no conversion. If there is something playing, it is important that you give the user an obvious place to pause the video or audio. The best thing is to avoid these videos and audios. If you have to have them, it is a good idea to give the control to the user.


If you want to know how annoying these autoplay things can be look at the case of Facebook. After 24 hours of launching the autoplay ads, there were millions of searches related to how to block the annoying ads. If you do your own research you might find a connection between users staying and leaving a web site in relation to autoplay content. There are many people who will find them irritating and instead of finding where they are playing from to pause them, they will completely leave the website or close down the pages.

  1. Boring Content

As mentioned, to get the visitor to stick around, you need to create interesting content that will keep them glued to the screen. Most people concentrate on the home page and forget all about the other pages. The funny thing is that most visitors will not enter the website through this page. Statistics show that people find websites through search engine results, links on other sites and social networks. The truth is that the homepage is no longer the center of attraction like it was a while ago. Blogs and articles are becoming a great attraction and this tells you that each page should be up to date and compelling enough to keep the visitor on the site for more engagement.


You should strive to provide neutral content that does not include complex words. People do not want to read jargon because it will confuse them. If you are selling something, explain what it is and how the user can benefit from it using simple words. A thorough article will do a lot of good in not only keeping the visitor on the site but in the decision they make in relation to purchasing. If the content is react-able and relatable, you can rest assured that the conversion rate will always be on the higher side.

  1. Dormant Blog

Having an inactive blog is another main reason why people might be leaving your website as soon as they arrive. Well, if your visitors have nothing fresh to read, they will leave, visit one more time and if there is still nothing, they might just leave forever. You might want to consider having posting schedules and sticking by them.


Though there is no study that shows the perfect frequency of posting, it is important that you avoid keeping your visitors waiting for too long. Sometimes posting too often can actually be irritating for some people. This might also result in filler content that most visitors will not like. If you post less often, your readers might go somewhere else where there is fresh content. You will have a hard time maintaining a loyal following if they have nothing to read.


The goal of a website owner is to attract traffic. But this is not enough in business if the visitors do not stay long enough to get the information and buy something. You need time to convince a person to buy and this can only be achieved through keeping them on the site longer. Now that you know the reasons why most people leave, you can make the necessary adjustments to prevent a high bounce rate. A visitor is not visiting your site to live in a few seconds, they are looking for solutions and you should show them the solution to their problem.

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Reasons For Hiring A Professional Web Design Company

Reasons For Hiring A Professional Web Design Company

By Derek Robinson

Most people think about handling the web design process on their own and see it as a piece of cake. Well, you just need to download some software and use the services provided by web hosting companies to have a website. A few hours on it and voila! You have a website, right? Wrong. The biggest mistake most business owners make is not seeing the importance of their website. The website is the face of the business online and it needs to reflect this. The functionality and the look of the site will determine just how well or bad your site will do. While you can handle the web design on your own, you should look at the reasons for hiring a professional web design company to know just how important it is.


Today, websites are not what they were 5 years ago. They are now used to make things easy and be 24-hour marketing tools. Some sites have actually transformed to actual markets where users can buy items from the business without visiting the physical store. This means that a lot of changes have happened and this creates a need for some professionalism when it comes to design.

  1. A Good First Impression

Just like when you meet people, the first impression you have is what you will think of them. When someone visits a website, they will have an opinion which will entirely be driven by how the site looks. Even if what you are selling is the best in the world, your website will be doing the selling. What would you want this website to say when it talks?  The first impression is the deepest and this is why you need to go an extra mile. Hire a professional and they will know exactly what your target audience needs to see the first time they visit the site for a better chance of purchase and loyalty.

  1. Mobile Technology Compatibility

Unless you are a web designer, you might not know the latest technologies in web design including everything to do with mobile devices.  If you do not have a standard mobile website, you might be getting into problems that will cost you traffic and sales. Mobile traffic is growing every day and has already surpassed desktop use. If your website is not mobile compatible, chances are that your direct competitors will take away almost all of your business.


If your site is not mobile responsive, chances are that you will be forced to pay another company to make your site mobile friendly. This can be extremely costly for your business. A professional web design company will explain the benefits of responsiveness and design a website that will make sure that your users are having a good experience regardless of the device they are using. The professional will also know the new emerging technologies that can impact your website as far as mobile is concerned.

  1. Attractive and Optimized Images

People are now using gadgets that support high-dpi images. These are images with twice as much detail as what we were used to before. If you have heard the term retina, then these are the images we are referring to. Designing a website with these images will need more than just trial and error. If you are not using WordPress, then this process will be more difficult especially if you do not have the necessary plugins. If you work with a professional web design company, you can rest assured that the images on your site will be razor sharp regardless of the device being used to view them.

  1. You Get a Reliable Site

After designing your site about a month ago, you want to change something. Unfortunately, all you are getting is an error message. These are things that happen always as long as the site is not designed by a professional. This is the case even if you are using the most reliable systems such as WordPress. You will most probably spend time trying to fix the problem and going through Google to try and find a solution. Most people end up calling a professional web designer, something they should have done in the first place. Even if the site is fixed, you will still have an unreliable website that can go down any time. Working with professionals will ensure that this does not happen and when it does, it is fixed fast and efficiently.

  1. You get a Fast Website

It is not surprising that most sites do not perform optimally. When the site is designed by an amateur or by you, chances are that the site will be slower and this will cost you a great deal.  Speed is essential because a slight delay will see the user move on to the next website which mostly belongs to your direct competitor.


Another advantage of working with professionals is in the hosting. Keep in mind that the hosting services will pay a part in the performance of your site. It is therefore important that you work with the best to maintain a great performance that does not disappoint your target audience. There are great tools that you can use to check your site’s speed and know where you stand.

  1. Better Web Design

Using the built-in site maker means that you will be using pre-designed templates. These templates have two major issues. They are basic and almost anyone can and will use them. The resulting website is a boring one and looks like thousands of other sites. If you do not want to bore your target audience, you might want to consider hiring professionals with skills and creativity to give you a site that is interesting and attractive. If you are thinking that design does not matter as long as performance is good, look at companies such as Apple and BMW, they made sure their design was a big deal long before thinking about the product‘s performance.

  1. Your Site Will Have a Better Chance Of Showing Up On Google

When making a site on your own, high chances are that you will overlook SEO and it might not be in the list of your concerns. For this reason, your site will probably never see the light of day on Google. A professional company will make sure that your site has all the things good crawl bots look for to rank a site. The aim is to appear on Google search results related to the products and services you deal with. This will only happen if you let people who understand the intricate parts of SEO handle the process.

  1. Time Saving

Designing a website is much more than just lying down a nice design. Websites have features that can help in saving a great deal of time while increasing your revenue. If you own a car repair shop or a salon having a website can open doors to time-saving features such as online booking. This will save you all the hassles associated with bookings and overlapping appointments. You can have a follow-up email feature to thank your customers. There are multiple possibilities you can take advantage of a modern website and this will only happen if you involve pros in the design process.

  1. Increased Revenue

Apart from the fact that you will be saving time and money, a professionally designed website can assist you in increasing your revenue without too much effort. Remember the car repair shop mentioned above, you can add a number of extra services such as oil change, car wash, wiper replacement among many others to the website. All the audience has to do is check a few boxes for the services they want. This is something you cannot manage to get if you design your site using the good old templates.

  1. Affordability

If you look at the site as a cost, then you will forever see it as an expensive venture. When done properly, a website is an investment that will make you a boatload of money. The secret is making sure you do it right from the first time. This will eliminate costs associated with repairs and major improvements.  Professionals might seem expensive compared to DIY or amateur designers, however, when you look at the long haul, they are quite affordable.


Web design is an important process and should be put in the same basket as other important processes that should be left to professionals. Repairing a garage door, repairing your car engine, paving the driveway and doing taxes are some tasks that can be handled by anyone, however, they are best handled by people who have deep knowledge in them for great results. Things are the same in web design. You can find ways to make your own simple website through the many tools online, but it will not even be 10% of what a professional design company will give you.

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Top 8 Web Design Trends 2017

Top 8 Web Design Trends 2017

By Derek Robinson

Trends are the well-known changes that take part in creative fields and web Design is not an exception.  Trends have been the fuel behind change and are born of innovation and experimentation aimed at pushing industries forward. The World Wide Web is a special environment where change is constant and things are always evolving. With that in mind, the following are the top 8 web design trends 2017 will see.

  1. More Sites Will Adopt The Mobile-First Approach

As this statement suggests, mobile-first designs are processes that make sure that sites are designed for mobile devices first then for the bigger desktop computer screens.  The mobile-first design is not a new concept, actually, it has been around for a few years. The only reason it has made it to this list is the fact that it is expected that more brands will adopt it in 2017. The main reason behind this is the fact that more people are now accessing the internet using mobile devices. This is why companies are working hard to make sure they can deliver content to these small screens.


Since mobile phones come with screens smaller than computers and tablets, and the mobile-first design dictates that the designing process starts with these small devices, the site will have to get rid of the content that is unnecessary.  We predict that 2017 will see more companies prioritizing smaller screen instead of taking them as secondary processes.

  1. Improved Responsive Design Implementation

We know you are wondering why there is a mobile-first trend in 2017 and now the responsive design. As mentioned, trends are changes in a creative industry and it does not matter whether these changes are happening to a new or old process. Responsive design is a topic that has been around for quite a long time.  What we expect to witness in 2017 and beyond is its increased adoption.


If you have no idea what a responsive design is, let us briefly explain. Responsive designs refer to when a website is build using flexible grids or layouts and CSS media queries. This results in a dynamic website which will adjust the content display to fit the device being used. Responsive design works closely with mobile-first because they both aim at improving the experience of users regardless of which device they are using to browse the net.  The main reason most brands will want to go the responsive design path is because of the Google algorithms that will rank sites that optimize content better.

  1. Use Of Rapid Prototyping Tools

Though not part of the web design per se, these tools are without a doubt some of the most useful tools to enter the world of web design within the last year and are some of the most important tools that UI, UX and web designers should have in their tool box.  Services that provide rapid prototyping such as Marvel, Invision, Webflow and UXpin among others allow designers to create high and low site and service prototypes to check the aesthetics and usability. This is without the need of writing any code. These tools can allow the designer to create the site on the browser and launch it from the tool.


These changes will get rid of all the static mockups and wire-frames designers use to explain the process. The client will have a chance to see exactly how the system looks and how it works without the need for a long conversation that will end up confusing them. It is expected that more companies and sites will jump in the band wagon of using these tools all for improved efficiency and streamlined workflow.

  1. UI Patterns and Frameworks

The responsive and mobile-first approach in the web design world and the popularity of WordPress has had a significant impact on how todays desktop sites look like and how they work. You can see an increased used of the UX and UI patterns emerging across the web with many sites working and looking alike. They are simply learning from each other to improve the user‘s experience.


We will not dive into the topic of sites becoming similar but we will like to highlight the fact that website are becoming consistently friendly to the user. There is a lot of competition online today and brands in different industry cannot afford to take a risk that will see then fall behind the changes in their industry. We predict that the current UX and UI patterns will evolve and develop further such that more companies will implement them and move an inch closer to a consistent experience for the user.

  1. Ditching Stock And Focusing On Imagery Originality

As mentioned above, UI patterns are rising and are quickly replacing UX in most of the design processes. This simply means that sites will work and look similar and brands can now get rid of stock images, icons and videos. This is because they will have to be unique to stand out.


Most users are always looking for authenticity and stock images will not do well on a site. A brand will need to portray visuals and content that explains who they are and create a difference between them and the other brands in the industry.  It is expected that brands will adopt, bespoke illustrations, attractive topography, and original photography.  Users are tired of seeing the same businessmen smiling on every website they come across. It is expected that brands will look for different ways to make sure their site looks different.

  1. An Advance In Animation

As languages and browsers advance, there is an emerging trend of sites using animation instead of the traditional static images. Personality and a story-telling approach is what brands are going for in an effort to capture the attention of users. Animation, courtesy of jQuery, CSS and HTML5 is playing a major role in this process.


Animation comes in all sizes and styles. Its flexibility is what makes it a popular method of communication by sites to users. This can range from little devices used to entertain users as the site or page loads to interesting features when the user hovers over links or images. Animation can be employed on a larger scale to create videos that will be the center of attraction on the website. In 2017, more brands will be looking at different ways they can use animation to their advantage and attract users to their site.

  1. Courageous Colors

2016 has been a year for rich colors. Over the past few years, web designers have been using what can be referred to as safe colors. More and more brands are diving into braver colors that are out of the conventional list. You can expect 2017 to be painted with vibrant hues and colors that would normally not be used on sites. Using bolder colors can greatly help in the attraction of the user’s attention.


A good example is Spotify which has moved from the safe green color to a more vivid hue that is noticeable. Brands will also move towards using braver colors within their brand and identity with a hope of getting more attention from users in their target group

  1. Creative Scrolling and Parallax

Scrolling has been used to move from top to bottom of web pages for a long time. Today, it is used in more innovative ways in the delivery of content. Since users are viewing the content on different screens, content delivery is very important. If there is a video playing, scrolling down will pause it. Static content that has been animated will change with the scrolling.


Content creation is expected to go a notch higher than ever witnessed and brands will need to find creative ways which will help in getting content to users.

In Conclusion

There are hundreds of trends expected in 2017 and creativity is not about to stop in the web design world. Though it is a difficult affair to point at a single trend, we do believe that the above trends are some of the changes we should expected in 2017 and beyond.  While not all these trends will apply to your case, it is important that you take a closer look at all that touch your site. It is also in your best interest that you stay informed and up to date with whatever is happening in the web design industry.

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