We’d Love To Hear About Your Project

8 Steps on How Do I Choose a Web Design Company

Derek Robinson

By Derek Robinson

Month: June 2017

8 steps on how do I choose a web design company

8 Steps on How Do I Choose a Web Design Company

By Derek Robinson

When online marketing became the growing trend finding a website design company was easy. It was estimated in 2000 that almost 10,000 people in the US offered web developing services. However, according to the Bureau of Labor Statistics, in 2014, more than 148,000 people indicated website developer as their employment. With this type of saturation, the question is often asked; how do I choose a web design company?

Choosing a website developer is not too different than hiring any other professional contractor. When the steps are followed, picking the right company is a snap.

Noted below are eight of the most important steps that any company should follow to find a web designer.

  1. Document your goals before searching for a web design company

One size does not always fit every application. Whether you own an upscale restaurant in Queens or a boutique in San Diego, every business has different needs. Start your search by creating a general list of important business facts.

  • Identify your customer. Write down attributes of the typical consumer including ages, income, and demographics. By knowing the customer the web designer can target them.
  • Identify your brand. What makes the company unique or stand out among competitors? Is it family owned and operated? Started by a former US Military Veteran or female owned business? Establish what makes the business unique so the site developer can find them online.
  • Are you selling products or services online or do you wish to at some point? E-commerce or online market place website development is a quickly growing industry. Determine this before you start your search.

Any professional web design company in New York will ask these questions. It’s best to be prepared ahead of time.

2. – What are the core services of the web design company?

The next step in how to find a good website designer is to match their core services to what you require. In most cases, professional web development companies will offer a suite of services that allow you to customize and create an online platform that is perfect for you. Regardless of what type of business you own, there are a few important core services any professional website design company must have including:

  • Custom website design – the ability to design a look and feel of your website that will target and capture your intended audience.
  • Custom website development – take a graphic design and code it utilizing the latest technology and tools to optimize the site to be fast loading, and  easy to navigate.
  • Responsive Design – a website that looks the same regardless of the type of device or internet browser the end user is utilizing.
  • Professional Content Development – not everybody is a professional writer. Hiring a website design company that has them on staff and can customize content to target your audience is vital for success.
  • Search Engine Optimization – the ability to create a website and content that will be discovered by online search engines like Google.

Although there are multiple core services that are unique to different types of business, make sure any website company offers the ones above first before proceeding.

3. – How do they price their services?

Some companies offer package deals. While this might seem attractive at first, the reality is that the best and most effective websites are customized to fit the needs of the customer. This is why you should avoid ‘cookie cutter website packages’ and always work with a web designer that will tailor make an offering that is affordable, but perfect for your individual budget and needs.

4. – Ask About their process

Any successful project begins and ends with communication and creating an effective plan of attack. In web development and design, having a proven process is critical. This process reduces mistakes, and achieves outstanding results from the get-go. A good web specialist will articulate their process in a transparent way to ensure you are fully comfortable with them. As long as they are efficient, detail-oriented and provide expert tips on how to complete this project – you will be working with a professional web designer.

5. – How do they measure results?

Like any other contractor or professional organization, defining success prior to beginning any relationship is paramount. One of the biggest issues that even the best web designers have are understanding customer expectations. This is why communication that is up front, honest and transparent from the beginning is critical when picking the right web developer. Be sure to ask them about how they measure results in website design, including specifically:

  • What tools do they use for monitoring website traffic?
  • What is their hosting plan or terms for hosting a website?
  • Do they design their websites using templates or customize sites for maximum optimization?

The key here is to be blunt and not afraid to ask them about how they gauge whether or not a website is successful. Set standards from the beginning and the relationship and process will be much smoother.

6. – What are their credentials?

When you interview a new employee for your company, you’d want them to be qualified for the job – right? Same thing applies for website design. Always make sure to ask the potential web designer about their qualifications and credentials. What makes them experts in this field? Although education is important, in website design and development, having a successful and detailed portfolio is what often what separates contenders from pretenders.

7. – Ask About Timelines and Milestones

By this point in the process you should have a good feeling the company you’re speaking with is qualified. The next important step is clearly outlining timelines and milestones for completion. Any good website developer will provide you with goals and milestones. This includes design, development, content creation, optimization, beta testing and activation.

8. – Pick a Company that Continues to Develop the Site after the Launch

A website is just like any other business – it requires constant growth in order to be successful. This is why the last item on these 8 Steps on how do I choose a web design company is verifying that they will work with you to continually develop content for your site. Whether it’s creating blogs and posting fresh content on your website, or working to post news sections and optimizing them for search engines to find, the most professional web designers don’t stop their services once the site is launched.

Conclusion

When you look at hiring a website developer to create or re-brand your online presence, the most important step is to remain positive and feel 100 percent confident in their ability to guide you through this process. A professional company will be fun to work with, but also treat you with dignity and respect. Above all else, don’t be afraid to ask questions and make sure the answers you receive make sense.

Read more
5 Mistakes When Creating A Business Website

5 Mistakes When Creating A Business Website

By Latoya Robinson

Having a successful presence online is an important part of a successful business. This is because there are many people looking for businesses using the internet. To maintain such a presence, you need a professional website. This is a website that your target audience can easily find and one that convinces them to obey the call to action. As a business owner, you must ensure that your website is professionally designed. We will look at the top 5 mistakes when creating a business website. When these mistakes are avoided, your website is likely to succeed and this will be evident in sales.

 

Most people just create websites so that their businesses can enter the World Wide Web. There is a lot of work that goes into a website for it to play its role in marketing your business. A bad website is worse than not having a website at all. This is because a website that visitors do not want to stay on will hurt the reputation of your business more than not having one. Let us look at these website mistakes and their solutions to help you make better decisions.

  1. Making A Website That Is Not Mobile Friendly

According to statistics, there are more users accessing the internet using mobile devices than those using desktops and laptops. This is a clear indication that every website created should consider mobile users. It is also more likely that a mobile user will visit a business near them after they search for it. Despite these numbers, there are still many business websites that are not mobile-friendly. This means that they lock mobile users out of the picture which is a big loss since it is possible that a big part of their potential customers are using mobile phones.

 

The best way to deal with this problem is to move with technology. You do not need to have a separate website that is friendly to mobile devices. What you need is a responsive web design. This design makes sure that your website content is visible on different screen sizes without compromising on user experience. A person using a big desktop screen will view the website the same way a mobile phone user will. The only difference is that the content will be adjusted according to the size of the screen. This means that everyone will be taken care of regardless of which screen they are using.

  1. Creating Thin Content

When we talk about thin content, we are referring to a website with limited content. For example, if you are a roofing company, the service page does not need to be the generic kind where the services are just listed. You need to list all the services then expand them by having a page for each service. Hiding your services on the generic services page limits the keyword specific content that search engines look for. A page for each service will also help visitors read content for the exact service they are looking for.  If you have no idea what to write, ask yourself a few questions about the service and think about the customers and what they would want to know. Create content between 500 and 1000 words for each page and you will be good to go.

  1. Poor Page Optimization

As you create a website for your business, you should not forget about optimizing the pages. This is not all that technical; it’s just about the basic optimization elements such as Page Title that includes the industry your business is in and the location. Something like ‘Roofer New York’. The best-ranking sites include the industry and location and this should tell you the importance of this element of optimization. Always make sure you are including the target keywords in the pages, include internal links and you will love the results. When your pages are optimized, they have a better chance of being highly ranked on search engine result pages which gives you more exposure.

  1. Poor Loading Speed

While in the process of creating a website, you should factor in the load speed. Users are looking for websites that will load fast and anything less will see them leave and visit another site. Speed is very important especially when you have an e-commerce website. Since most people are using mobile phones to access the internet, you need to make sure that you consider them.  Most users will not wait for a slow website while there are many other sites that can load faster. Another important reason is the fact that Google also includes the load speed in the ranking elements considered. Optimize your website’s code to make the site efficient, use SSD hosting which makes use of Solid State Drives that are hundreds of times faster than the conventional spinning disks, and reduce unnecessary media that might be slowing your website down. Make sure your website is simple yet attractive enough to keep the visitor long enough to convert them to buyers.

  1. Lack Of Content Strategy

As you create a website for your business, one of the best ways to keep the website fresh is having a blog section. You should use this section to update content often. People will not only come to your website to look at the service pages because they will not change much. With a blog section, you can share industry news or your knowledge on certain topics. Having a content strategy will make sure that when a user visits the website again, they find the fresh content they will be interested in. Also, this is a good way to stay relevant in the eyes of search engines. Always think about what your audience is interested in and keep the content over 500 words and 1000 if possible.

Conclusion

Your online marketing is an important part of your business and your website is your representation online. It is important that you avoid these 5 mistakes when creating a business website for a successful site and business.

Read more