Having a successful presence online is an important part of a successful business. This is because there are many people looking for businesses using the internet. To maintain such a presence, you need a professional website. This is a website that your target audience can easily find and one that convinces them to obey the call to action. As a business owner, you must ensure that your website is professionally designed. We will look at the top 5 mistakes when creating a business website. When these mistakes are avoided, your website is likely to succeed and this will be evident in sales.
Most people just create websites so that their businesses can enter the World Wide Web. There is a lot of work that goes into a website for it to play its role in marketing your business. A bad website is worse than not having a website at all. This is because a website that visitors do not want to stay on will hurt the reputation of your business more than not having one. Let us look at these website mistakes and their solutions to help you make better decisions.
-
Making A Website That Is Not Mobile Friendly
According to statistics, there are more users accessing the internet using mobile devices than those using desktops and laptops. This is a clear indication that every website created should consider mobile users. It is also more likely that a mobile user will visit a business near them after they search for it. Despite these numbers, there are still many business websites that are not mobile-friendly. This means that they lock mobile users out of the picture which is a big loss since it is possible that a big part of their potential customers are using mobile phones.
The best way to deal with this problem is to move with technology. You do not need to have a separate website that is friendly to mobile devices. What you need is a responsive web design. This design makes sure that your website content is visible on different screen sizes without compromising on user experience. A person using a big desktop screen will view the website the same way a mobile phone user will. The only difference is that the content will be adjusted according to the size of the screen. This means that everyone will be taken care of regardless of which screen they are using.
-
Creating Thin Content
When we talk about thin content, we are referring to a website with limited content. For example, if you are a roofing company, the service page does not need to be the generic kind where the services are just listed. You need to list all the services then expand them by having a page for each service. Hiding your services on the generic services page limits the keyword specific content that search engines look for. A page for each service will also help visitors read content for the exact service they are looking for. If you have no idea what to write, ask yourself a few questions about the service and think about the customers and what they would want to know. Create content between 500 and 1000 words for each page and you will be good to go.
-
Poor Page Optimization
As you create a website for your business, you should not forget about optimizing the pages. This is not all that technical; it’s just about the basic optimization elements such as Page Title that includes the industry your business is in and the location. Something like ‘Roofer New York’. The best-ranking sites include the industry and location and this should tell you the importance of this element of optimization. Always make sure you are including the target keywords in the pages, include internal links and you will love the results. When your pages are optimized, they have a better chance of being highly ranked on search engine result pages which gives you more exposure.
-
Poor Loading Speed
While in the process of creating a website, you should factor in the load speed. Users are looking for websites that will load fast and anything less will see them leave and visit another site. Speed is very important especially when you have an e-commerce website. Since most people are using mobile phones to access the internet, you need to make sure that you consider them. Most users will not wait for a slow website while there are many other sites that can load faster. Another important reason is the fact that Google also includes the load speed in the ranking elements considered. Optimize your website’s code to make the site efficient, use SSD hosting which makes use of Solid State Drives that are hundreds of times faster than the conventional spinning disks, and reduce unnecessary media that might be slowing your website down. Make sure your website is simple yet attractive enough to keep the visitor long enough to convert them to buyers.
-
Lack Of Content Strategy
As you create a website for your business, one of the best ways to keep the website fresh is having a blog section. You should use this section to update content often. People will not only come to your website to look at the service pages because they will not change much. With a blog section, you can share industry news or your knowledge on certain topics. Having a content strategy will make sure that when a user visits the website again, they find the fresh content they will be interested in. Also, this is a good way to stay relevant in the eyes of search engines. Always think about what your audience is interested in and keep the content over 500 words and 1000 if possible.
Conclusion
Your online marketing is an important part of your business and your website is your representation online. It is important that you avoid these 5 mistakes when creating a business website for a successful site and business.
