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Smart Start To Google Analytics Report

Derek Robinson

By Derek Robinson

Category: Marketing

google analytic report

Smart Start To Google Analytics Report

By Derek Robinson

Google Analytics report is a very important tool for any webmaster. This tool has a lot of features that prove crucial for analyzing and tracking the performance of a website. Some of the important activities that are made easier by Google Analytics include identification of important demographics, understanding the behavior of users and measurement of website traffic. For this reason, this is a fundamental tool in bettering your brand, blog or business website.


The following is a guide geared towards beginners who are starting the use of this analytics tool. We will define the complex analytics terms and explain the metrics you need to focus on. Before we go into details, let’s have a look at the reasons why you need the tool.

Why Is Google Analytics  Report Important For Every Website?

All bloggers, business owners and managers have unlimited questions revolving around the site’s performance. Simply put, the answers are all in Google Analytics. These answers are highly beneficial to your website. They will give you the information you require to better understand which of your marketing campaigns and initiatives are working, the content that works for your target audience and the pages that are getting the most attention.


The importance of these details is to assist you make the necessary changes, improvements and additions that will see your website performance doubled or tripled. If you are just beginning, you should learn how you can install the tool and with the information online, this should not be a difficult task.

Important Terms You Need To Focus On


Page views are counted when a page is visited (the page has to have the Google Analytics tracking code). The page view count is recorded overtime there is execution of the tracking method. The counts include page refreshing, going back, and opening same pages in new tabs or browser. This is regardless of whether the page is cached.

Session & Page/Session

Session refers to the pages a user visits during the time they spend on your website. This is usually during a given time span (Google has a default time frame of 30 minutes. This can be modified to meet your needs). In simple words, everything the user will do from the time they enter to the time they leave your website is what is called a session.


As stated above, the default by Google is 30 minutes but you have the freedom to adjust this up to 4 hours to as short as 1 minute. This will depend on what you are looking for and the type of website involved. There are a few recommendations put forth by Google:


– If the website signs out the user automatically after they are active for a particular period, the session timeout should be matched with this period.


– If your website is full of information that you expect your target users to go through, you should set the session time to match the period you expect the users to stay. If the content is little, the period should be shortened.


Pages/Session simply refers to the average pages per session duration. The higher this average is, the more engaged the users are with your content. This also indicates the increase in navigation through the website.

Bounce & Bounce Rate

Bounce means the user has only visited one page and left. Keep in mind that this is regardless of the time they spend on that single page. This is a visit to the website that involves a single interaction. The bounce rate is a percentage representation of the people that bounce out of your website with one age interaction. If the bounce rate stands at 90%, it means that 9 out of 10 sessions involve a one page interaction. The lower the bounce rate, the better the interaction. A low bounce rate also means that the visitors are visiting other pages on the website.


UMV is abbreviation for Unique Monthly Views. This stands for the individual users who visit your site in a month. If you are a blogger or are selling advertising on your website, then this is information you will find useful. Most brands will ask for these metrics prior to handling any business with your site. This is one of the best ways to track your growth month after month.

User Behaviors That Matter


Traffic flow is the first user behavior that you should pay attention to. The most important aspect is the source of the traffic. The reason this is important is so you can improve your efforts through the channels that are giving you high traffic. The secret is to put more effort in methods that work.


All the traffic sources are important but there some that are more important than others. The sources that you need to pay attention to include, organic, referral and direct traffic. The direct traffic will measure the number of users visiting your website through a direct input of your site‘s URL into the browser. Organic traffic will tell you the number of users that are searching your website through Google search. Referral traffic stands for users who visit your website after being directed by other sites such as blogs and press placements.

Website Content

It is important to understand what your visitors are doing as soon as they get on the website. Do they leave as fast as they get there or do they navigate for more details? If they are staying longer, which pages are they concentrating on? When you understand the website content that your users are finding interesting, you will be in a better position to give them a better experience. The information from Google Analytics can then be used to create content that will attract more users and keep them on the site for a longer period. If you are selling online, then you will be able to drive your visitors to the call to action and consequently to what you are selling.

User Engagement

After you have understood the type of content that is working and how users are finding it, you will need to find out how these users are engaging with it. The metrics you need to pay attention to are session durations and the number of pages per every visit.


The session duration refers to the time average the visitors are spending in a given session. When the number is high, it means the users are staying longer on the website and this translates to more engagement.


The pages per visit reflects the number of pages that the user views on the site when they visit. The higher the number, the more engaged they are and the more the exploration to find more information. If this number is low and the bounce rate is high, you need to make a few changes to avoid poor performance.


Contrary to what most people believe, Google Analytics has more to offer than being a simple hit counter. What this post focuses on is just a small part of what Google Analytics can help you achieve. This tool will not only eliminate the usual guess work, it will also help a great deal in reducing marketing cost. With its power, you will focus only on productive campaigns and you will be working on proven numbers. This is because you will stop funding any campaigns that are not giving you a return on investment. You can then channel these funds to campaigns that have proven to be traffic pullers.


Though the tool can be overwhelming for beginners, understanding how it works will open doors to more success. Do you have any questions about Google analytics or about your website in general? Don’t hesitate to contact us for any question or inquiry.


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Why Branding And Identity Are Important For Your Business

By Derek Robinson

Branding is a word that bring into mind, the image of a traditionally dressed rancher ready to press a hot iron rod bearing his mark on his cattle. The process of branding might not be that painful but sure does follow the same procedure of making something your own and letting it be identified as yours. Identity is another word that is associated with the papers or card that we carry in our wallets showing who we are. In the world of business, identity is important because just like we deal with other people, nobody really wants to associate with strangers. This is the reason why you need to brand your business and give it an identity.


You all know of some of the great brands that have dominated different industries. They all followed one trick and it is making an original brand and sticking by it. When you market your business using a certain identity, people will use it to recognize your business and this is how you become popular in your market of operation. If you work with professionals in building your brand and giving your business and identity, you will have an opportunity to build a strong foundation on which your business will sail to success.


Most people do not understand the different between a logo and a brand. They are closely related but a logo is the symbol which represents your business. On the other hand, a brand is all about your character as a business; it is about who you are. A logo is meaningless without a brand because it will not be representing anything. However, logos are crucial because they are the identity of your business and remind the consumers of your products and services.


The benefit of involving professional branding and identity experts is that your business will stand on solid ground and be in a better position to compete well with other similar businesses. There are millions of businesses in all industries and since you are not the only one, it is important to be unique and stand out in the crowd. The best way to do this is through effective branding and this kind of branding can only be achieved when you decide to work with experts in this field. You do not have to worry because we are here to provide the best services revolving around business branding and identity.


If you want your business to turn into a household name, the kind of name all consumers will be thinking about when they are interested in the goods and services you sell, then you will need a highly experience and skilled team to work with you. We will ensure that you are working with the best experts in branding and your ideas will be transformed into a professional business brand that will not only attract consumers but will also keep them coming back. Business is all about what consumers think about you and with proper branding and identity; they will see you as a professional business.

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The Rise And Rise Of Professional Internet Marketing

By Derek Robinson

In simple words, internet marketing is an advertising process that utilizes the internet and online tools to deliver promotional information about products and services to the consumers. If you have come across any promotional content that has a call to action, whether on a website, article directories or social media platforms, then you have already encountered internet marketing. Though most people are using internet marketing, there is a thin line between success and mediocre and this line can be defined as ‘professional’. If you choose to go professional, then success is within reach, here is how:


It is true that you understand your business better and you know where you want to be in the next few weeks, months or years. Well, there are some processes, which will be involved in getting you to where you want that will require the hands of a professional in the field and internet marketing is one of these processes. When you outsource this important marketing strategy to professionals who have years of experience and exceptional skills, it will not take you long to notice the positive results from the marketing campaigns.


Running a business sis not an easy process and you will need all the time you can get your hands on to work through the different areas. This is why you should make it a point to let professional work be handled by professionals. Even if you know something or two about internet marketing, you will not have all the time in the world to run successful campaigns and still have the time to handle other crucial business matters. If you let experts handle this task, you can go on supervising other aspects of your establishment since internet marketing will be in safe hands.


Some of the areas that our internet marketing team will handle include but not limited to search engine optimization, social media marketing, email marketing, pay per click advertisements, and video marketing. All these are essential parts of the marketing process and together they are a powerful tool that can efficiently propel your business to success. Reliable statistics show that people are using the internet to find information about products, services and the businesses selling them. This means that you will need to be where they are searching and there is no better way that having a solid online presence. To succeed on the internet, you will have to market your business and the mentioned channels are the most effective in delivering positive results.


It is time to adopt the new ways of conducting business and one of the most important one is online business. Your online presence is useless if people cannot find you. This is why we have brought together great minds in the internet marketing field to create an efficient team that will work with you to create awareness around your business, products and services. This is the only way you will reach out to more consumers and improve your sales. For professional results, work with our experienced and highly qualified internet marketing experts.

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