Google alone accounts for around 8.5 billion searches per day. More often than not, people who carry out online searches typically choose from options on the first page. So, if you want people to find your website through online searches, it’s important for it to appear on the first page of search results. This is where search engine optimization (SEO) enters the picture. Simply put, while Google’s algorithm plays a role in determining which websites feature on its results pages, implementing a good SEO strategy increases the likelihood of your website making it to the top few spots.
The Columbus SEO services we offer begin with a technical site audit, as this enables us to detect existing issues. Competition and keyword research help us identify opportunities that help drive traffic and conversions alike. After examining your existing content assets, we determine how best to use them in the SEO strategy we create based on your requirements and goals. Then, our SEO experts get down to the nitty-gritty which involves carrying out on- and off-page optimization and building links. The end result is always a desirable return on investment (ROI).
At Top Notch Dezigns, we work diligently to ensure that your website attracts high-quality traffic by using high-intent keywords. These are keywords that indicate a user’s strong intent to perform an action. This also means that people who visit your website are already interested in the products/services you offer. By paying due attention to conversion rate optimization (CRO), we encourage visitors to perform desired actions, be it signing up for a newsletter, buying a product, or making a donation.
Our SEO experts focus on attracting qualified traffic for keywords that matter the most, and not the low-hanging fruit. We work on every aspect that plays a role in search engine rankings, owing to which we are able to provide measurable results. Our track record comes with a long list of satisfied clients from across sectors like education, healthcare, retail, construction, hospitality, and eCommerce. While many view us as a top Columbus SEO firm, we also specialize in web design, digital marketing, and branding. This diverse expertise helps our clients make the most of the online world.
Our Experience, Professionalism, and Transparency Sets Us Apart
Consider this – you own a pub in Whitehall and hope to attract more local customers by leveraging what the internet has to offer. In this case, you’ll be better off targeting neighboring communities instead of the whole of Columbus. By implementing suitable local SEO strategies, our experts can help your business show up in search results when people from the vicinity carry out online searches looking for pubs near them.
Enterprise-level SEO is ideal for large eCommerce platforms, businesses that operate out of different locations, and businesses that operate multiple websites. One of the key differences between enterprise-level SEO and SEO for smaller businesses is scaling. For example, optimizing thousands of pages requires scaling up, and our experts are totally up for the job, be it by creating an SEO-friendly site structure or by flattening a website’s architecture and making it more SEO-friendly.
We understand that content continues to play a vital role in search engine optimization, which is why we have an in-house content creation team. SEO-based writing is crucial to achieving high search engine rankings and attracting quality traffic. While we are experts in creating well-researched content from scratch, we can help optimize your existing content too. By creating content that users find engaging and beneficial, we also help drive conversions.
SEO involves various technicalities and it’s best to leave it to the experts if you want your website to attract high-quality traffic geared to perform desired actions.
We craft unique digital marketing strategies based on our clients’ varied requirements and goals with the aim of achieving results in a streamlined and time-bound manner.
Our content creation and management team has two basic goals. One is to optimize all the content it creates for search engines and the other is to provide great value to the end-user.
If you wish to seek advice from a Columbus SEO expert about how to attract more web traffic, increase conversion rates, or build brand awareness, our consultants are here to help.