The modern world is all about websites. Almost all businesses have websites and those that do not are missing out on a great deal of benefits. When it comes to websites, there are different types. In this brief post, we will have a look at the difference between informational and ecommerce website. Both are websites but the fact that they serve different purposes is what draws a line between them. We will look at each of these websites and what they are created for and the audience they serve.
Informational websites are the kinds of websites that provide information to the public. These types of websites vary and can range from taking care of your automobile to medical information. These websites are used by people or businesses to display their work and describe their services while the actual transactions and service delivery takes place offline. The main purpose of such a website is to allow the target audience to learn more about you and your business and what you do. In most cases, people would like to do their own research prior to contacting you or your business. Informational websites give you the ability to present as much expertise and knowledge as possible. This gives your audience a chance to learn more about you before they make that important call.
An E-commerce website is a site specifically designed to facilitate commercial or business transactions involving information transfer online. E-commerce websites include but not limited to auction sites, retail stores, business-to-business services, financial management sites and music sites. Some of the popular e-commerce sites are eBay, Amazon, Zappos, Overstock, iTunes among many others. While the purpose of having a website is to promote services and products on the internet, an ecommerce website takes everything a step further. This website gives your audience a chance to buy products and services directly from your website. This saves you a lot of expenses and gives your audience convenience. With such a site, people can now shop in the comfort of their homes.
The difference between informational and ecommerce website is what they are designed to do. Like their names suggest, the informational website will basically provide information about a company and its products and services. An ecommerce website on the other hand will give the consumers a chance to buy products and services directly from the website regardless of where they are (of course they need internet connection and there might be some terms and conditions to be followed).Now you know the difference.