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    How Much Does Google Ads Cost? Everything You Need to Know

    By Nicole Harvey

    In days gone by, billboards, printed ads, and signage were the go-to to get your brand in front of people. Today, nothing much has changed – except that ads are digital as well. This fact matters because digital ads serve as an important tool in getting your potential customers to find your business in the online world.


    According to Google, three of four people browsing online are on the lookout for new, relevant brands and products. Furthermore, 73% become more interested in a brand after seeing an online ad related to what they are shopping for.


    However, the internet is a competitive place. Fewer than 10% of internet users click past the first five browser results of their search. If your website isn’t at the top of the first page, it might as well not exist. Google Ads is a powerful tool that you may use to shortcut your way to the top. Alternatively, position your product, service, or brand affordably on high-traffic websites. 


    With business being business, you’re probably interested in crunching the numbers. How much does Google Ads cost, and is it worth it? We help you navigate the ins and outs of Google Ads online advertising costs here.


    How Much Do Google Ads Cost?

    How Much Do Google Ads Cost?

    Have you ever advertised in a popular publication, such as a magazine or newspaper? Perhaps you’ve enquired about the cost of placing a billboard or ad in a high-traffic area. If so, you probably know that pricing is usually set and often very high for these types of ads. 

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    Google Ads is a little different — here is how Google Ads pricing works.


    How Much is a Google Ads Campaign?

    The beauty of Google Ads is that it costs as much as you want to spend. You can set both your daily Google Ads budget and your maximum cost-per-click bid (more on that later). There are also no limits to how high or low these figures can be. 


    For instance, you may set your maximum Google Ads cost-per-click or daily budget to 0.01 cents or $1 million. However, your Google Ads spend will dictate your results. If you allocate more money to one or both, you will get more conversions and exposure. You get what you pay for.


    No minimum or maximum Google Ads advertising spend limits is why this platform is excellent for sole proprietorships, start-ups, small, medium, and large businesses alike. All budgets are welcome, too. You may allocate a few dollars a month or invest your entire monthly marketing budget.


    How Much Does Using Google Ads Cost?

    The Google Ads platform is packed with useful features and tools and is free to use. You don’t pay for a Google Ads account or the tools included. You only pay for ads that are live and converting.


    The tricky part is understanding how to use these tools to get the most out of your Google Ads spend. Advertising and marketing agencies are well-versed in Google Ads tools, allowing them to create captivating custom campaigns that maximize ad conversions. 


    When advertising via Google Ads, all individuals, companies, and organizations must adhere to specific advertising policies. A digital marketing agency will ensure that you don’t break any rules and potentially get your Google Ads account suspended.


    What is the Average Google Ads Spend for Businesses?

    According to Techjury, SMBs, on average, spend between $9K and $10K on pay-per-click (PPC) advertising each month. Established companies may spend even more. 


    Thousands of dollars may sound like a lot of money. However, if you have a marketable product or service that appeals to a large audience, the conversions may justify the cost. Google Advertising can earn businesses a tidy profit on their Google Ads spend, even if it’s four to five figures.


    Is it Worth Outsourcing My Google Ads Marketing?

    Is it Worth Outsourcing My Google Ads Marketing?

    Advertising via Google Ads can make a business. However, a Google Ads campaign may still flop even if you spend a lot. Hiring a digital marketing agency to create and fine-tune your Google Ads campaigns is worthwhile if you’re a marketing rookie. 


    Not only will you save precious time better spent elsewhere in your business, but you’ll also avoid making costly mistakes. Professional marketing agencies know their stuff – tools, strategies, branding, and more. 

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    It is worth outsourcing your Google Ads if you:

    • Are new to Google Ads, marketing, or advertising.
    • Don’t have an in-house marketing team.
    • Are launching a new business, product, or site.
    • Want to run an extensive ad campaign featuring many unique ads.
    • Have very little time to spare, or it’s better spent elsewhere.
    • Have a sizable Google Ads spend or marketing budget.
    • Are launching an online store and want it to rank high in browser results.
    • Don’t know how to SEO-optimize your website or ads.


    What Does Outsourcing My Google Advertising Cost?

    The cost of outsourcing your Google Ads campaigns boils down to two main expenses – your Google Ads spend and the agency fees. You can pick your Google Ads spend. However, agency fees vary and get charged separately.


    An agency may charge a set fee or hourly rate for managing your Google Ads campaign. Conversely, it could bill you a percentage of your Google Ads spend as fees. If this is the case, around 10% to 20% of your Google Ads budget is standard, according to IPS News.


    The more experienced and reputable the agency, the higher their fees are likely to be. However, leaving your campaign in the right hands is more likely to yield the results you want. If the return on investment (ROI) is important to you, spending that little extra might be well worth the investment.


    What is the Google Pay-Per-Click Advertising Rate?

    Google Ads is an advertising platform that offers different types of ads. Some of the most popular Google Ads are pay-per-click ads, particularly display and search network ads. We’ve compiled a guide on Google pay-per-click advertising rates work below.


    You Only Pay for Clicks on Google Cost-Per-Click Ads

    One of the best aspects of running Google Ads pay-per-click campaigns is that you only pay for clicks on your ad. If a viewer sees your ad but doesn’t click on it, you don’t get charged. PPC campaigns conserve your advertising budget while still getting your brand or product in front of qualified customers.


    You Determine Your Target Google Ads Cost-Per-Click Campaign Results

    A person viewing your Google Ads ad can engage with it in various ways, depending on your ad type. For example, a user may click on your ad to visit a product listing, your website, or a particular web page. Alternatively, someone may tap a button on the ad to call your business or get a quote.


    Google Ads campaigns allow you to choose the actions for which you wish to streamline your ads. When a viewer engages in the desired action or “converts,” you get charged. To improve conversions, skilled marketers include captivating and professional “calls to action” as well.


    You Can Set Your Google Pay-Per-Click Advertising Rates

    The average Google Ads cost-per-click (CPC)  is around $1 to $20. CPC varies depending on a number of factors such as your industry, ad type, and ad quality. You can cap your Google Ads CPC amount to whatever you wish by using the Google cost-per-action (CPA) setting. 


    However, setting your rate too low may have an adverse effect on your campaign results. A digital marketing agency will set your campaigns with CPC rates in mind, helping you get results without blowing your budget.


    The Quality of Your Ads Affects Your Google Ads Cost-Per-Click

    Google Ads takes into account the quality of your ads, including content and linked websites and pages. The platform allots your ad a quality score. It then combines this quality score with your Google cost-per-click limit when it bids for ad space.


    If your ad is of good quality, it is more likely to win a bid, even against a competitor with a higher CPA limit. Your ad quality can also lower the amount you pay per click on your ad. That’s why it pays to hire professionals to create quality ads, titles, descriptions, graphics, and websites.


    Google Ads Helps You Get the Most Out of Your CPC Spend

    Using data, AI, and algorithms acquired over many years, Google Ads optimizes your ads to convert. The platform will even play around with your daily budget to get results. For instance, Google Ads may spend more (up to twice) your daily budget in a day to maximize conversions. Then, it ensures your budget is not blown by spending less on quieter days.


    Running Google Cost-Per-Click Campaigns = Free Exposure

    Google Ads cost-per-click advertising isn’t just about making a sale. Up-and-coming businesses invest in Google Ads campaigns all year round to turn their brand into a household name. You should consider investing in this type of digital branding if you also want to position your brand. 


    If a potential customer regularly sees your company or product advertised online, you become a leading name in that industry to them. When it comes time to buy your category of products or services, they’ll think of you first. They may even purchase your products or services offline.


    The right marketing agency can help you position your brand professionally online via Google Ads. Conversely, an unprofessional ad campaign can tarnish your brand, confuse potential customers, and result in your business being overlooked in favor of the competition.


    What Do Changes to Google Advertising Campaigns Cost?

    What Do Changes to Google Advertising Campaigns Cost?

    Have you ever published an ad in print only to realize it contains typos or incorrect information? Alternatively, notice that your ad is not getting the results you desired? You know how much changes or cancellations can cost. In some cases, these may even be impossible.


    How Much Do Changes to Google Ads Cost?

    Unlike most print or tangible ads, adjusting a Google Ads ad campaign is easy to do and completely free. You can fix mistakes, tweak, optimize, or completely change the ad or budget at any time – even on a live Google Ads campaign. Changes are effective immediately.

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    How Much Does Pausing or Cancelling a Google Ads Campaign Cost?

    You may pause your Google Ads campaign if funds are tight or you’re awaiting feedback on important changes. Then, resume the campaign when you’re ready to go. Your ad won’t be live while paused, so there will be no more clicks or engagement on it for which to pay.


    You may also pause a Google Ads campaign by pausing it indefinitely. Then, either delete the ad or keep it and its data for future campaigns. Do bear in mind that a marketing company may charge for changes or cancellations. However, due to the flexible nature of Google Ads, it will be more open to discussing changes with you.



    Google Ads is a cost-effective and versatile advertising platform. As one of the most popular internet browsers and foremost PPC platforms, it’s worthwhile to advertise your brand, services, and products using Google.


    You may set your budget, decide on the results you want, and modify and optimize your ad campaigns to suit your needs. Google Ads appeals to many different types and sizes of brands, companies, and organizations.


    If you want to get the most out of your Google Ads spend, consulting with a professional digital marketing and advertising agency might be in your best interest. It can help you position your brand, maximize conversions, avoid stress, and save time and money on your campaigns.

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