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    6 min read

    How to Make Your Website More User-Friendly

    By Alejandro Montiel

    When you see user-friendly websites, you realize they use a combination of different elements in design, navigation, content, and functionality.

     

    Now, having a business website has become crucial because many people rely on the internet for information. However, not just any website will do to attract and retain eyeballs, and you must turn to user-friendly web design to meet the expectations of your target audience. So, what does it mean to build a user-friendly website?

     

    Simply put, a user-friendly website is intuitive, engaging, and not overly complicated. From the point of view of building a strong online presence, creating a user-friendly website can help improve your business’s performance and boost sales.

     

    Ignoring the benefits that a professional web design agency brings to the table is no longer an option in this digitalized age. If you have a business website, you typically expect your target audience to flood its gates every day. The question then becomes, have its creators paid due attention to user-friendly website design? If not, the following tips might help you in improving the user experience (UX) of your website.

     

    user-friendly website design

    1. Provide Comprehensive Readable Content

    Content will always be king. This is because you need good content on your website to convince your audience. If you deliver content that is fresh, readable, and interactive, you’re on the right track to make your website user-friendly.

     

    Make Your Content Easy to Scan

    This does not refer to scanning a website using a physical scanner. It’s about scanning with your eyes. Internet users always skim through content on a website and they don’t read every word they see. This means you need to keep your paragraphs short, like this one.

     

    If you’re wondering how to make a user-friendly website, one way is to adopt conventional newspaper column formatting because it makes scanning easier. Use paragraphs, bullets, lists, headings, and subheadings to help break the text down. This makes it easy for your audience to get the important points. Adding images to break the monotony of text blocks is always a good idea.

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    Use Color Schemes to Bring Contrast

    It’s very important to find the right balance between a website’s background and its content. It is a basic task but among the most crucial when it comes to how to make your website more user-friendly. If there is no contrast, it might be difficult to read the content. When selecting your color schemes, make sure your content is visible. Pay special attention to the color of text on black backgrounds to address any possible readability issues.

     

    Use White Space

    If you wish to highlight elements and make them prominent, you might want to consider the use of white space. Crowded pages can lead to users not finding the information they seek. White space will work positively in giving your content some breathing space. While web design trends have changed significantly over the past decade, it is still not extravagant to have lots of white space because it makes your design cleaner and less cluttered.

     

    Choose Your Fonts Carefully

    There are scores of elaborate font styles that may appear enticing but they are not necessarily easy to read. Choosing readability over style is one of the most important decisions you need to make when creating a user-friendly website.

     

    In the print medium, serif fonts continue to find favor with most. However, san serif fonts tend to work better for online purposes. If you select multiple fonts, there’s a good chance that your content will be difficult to scan. Further, you must highlight links and keywords to make them stand out.

     

    Avoid Broken Links

    Nobody likes an error 404 message that comes about because of a broken link. Such links in your content will confuse users and make your website appear unprofessional. Besides, they have a negative impression and will affect the credibility of your content adversely.

     

    This means you should check all your links before launching a website or posting any new content. Double- and even triple-check to make sure the links are working. Fortunately, several online tools let you check broken links throughout your website, although you’ll typically need to pay a fee.

     

    How do I make my website user-friendly?

    2. Work on Your Navigation

    If you’re wondering “How do I make my website user-friendly?” ensuring clutter-free navigation is among the best steps to take. Make sure the menu is not jam-packed with options because this does little more than complicate the navigation. Simplified navigation, on the other hand, is effective and improves user experience.

     

    Clean the Layout

    If your website has a confusing layout, it might be among the top reasons your business is not doing well in the online world. Making sure the navigation is simple helps a great deal in keeping visitors on the website. You need to highlight the most important pages such as About Us and Contact Us to make them easily visible. If you want to use layers for different categories, ensure everything is organized and clean. This makes for simpler navigation and a better user experience.

     

    Place the Navigation Tool Strategically

    The navigation tool gives users access to the options they’re looking for, and while it should be easy to use, you also need to place it in a strategic position. This tool usually finds its place on the top, either on the right or left side. Web designers need to ensure that the navigation tool should appear above the fold regardless of the device used.

     

    Do Not Forget About the Site Map

    Another easy way to make a website more user-friendly is to create sitemaps. They are not only important for search engines, but they are very useful in case a user wants to find a particular page on a website. If you give users a map they can use to find the information they seek, your website will appear friendlier to them.

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    Search Bars Do the Trick

    It is a good idea to have a search bar on your website. This is because it helps users find the information they need much faster than they typically can without this functionality. From your perspective, you get information about what people are searching for on your website. This can help you make suitable changes to improve their experience and also in your content marketing strategy.

     

    Stay Away From Acronyms and Abbreviations

    Creating a more user-friendly website requires avoiding the use of abbreviations and acronyms in titles as much as you can unless they are obvious. This is because it is easy to confuse users and spoil their experience if they don’t know exactly what an acronym or abbreviation means. Instead, use common words such as “home,” “offers,” “contact us,” “support,” and “blog” so users may find the important pages on your website with ease.

     

    3. Optimize Loading Speed

    Time is an important factor and people never seem to have enough. When visitors land on your website, they want its elements to work as quickly as possible so they may move to other important things in their lives. This means it’s quite easy for them to get impatient.

     

    If you’re wondering how to create a user-friendly website and ensure that you avoid frustrating your target audience, you have to work on its loading speed. If you hope to keep visitors from leaving your website because of this reason, make sure its pages load within four to six seconds. Anything longer than this will be detrimental to your website.

     

    Faster load times will help keep visitors on your website and slower speeds might send them to your competitors. Page loading speed affects your traffic and website ranking, which, in turn, will further affect your traffic. When Google looks at your website, one of the important things it focuses on is page speed, so pay due attention to loading time.

     

    Avoid Large Files

    It is very important to avoid large photos, videos, flash, and other types of files. It might seem like these elements make your website appear amazing but they will slow it down and increase clutter. Before you rush to add any heavy file, think about speed and loading time because they play an important role in website user-friendliness.

     

    Use Compressed Files

    If your website has many images, you might want to use them in compressed form. This will reduce the heaviness that affects loading time. Make sure you resize images before you upload them. To be on the safer side, avoid resizing using height and width, and use an online image optimizer tool instead. This is because these tools will resize the image without affecting quality much, which is valuable for a website. Some of the top options include:

    • Compress Now
    • Tiny PNG
    • JPEG Optimizer
    • io
    • Optimizilla

     

    What does it mean to build a user-friendly website?

    Reduce Redirects

    With time, some pages become outdated or no longer exist. This can result in broken external links. Ensuring that your website delivers a good user experience requires avoiding external redirects and sticking to internal redirects that will not disappoint. Manually check whether the links are working properly once in a while or use an online tool.

     

    4. Think Responsive

    Data released by Statista shows that there were around 4.25 billion mobile internet users in the world in 2023, and the number is set to reach 6.37 billion by 2029. It’s fair to say, then, that a significant number of people who view your website use mobile devices. As a result, if you wish to make your website more user-friendly, it must perform equally well across all types of devices and screen sizes.

     

    A responsive web design company that focuses on creating customized websites makes use of specifically tailored code as well as versatile programming environments and languages. This makes way for flexible retrieval of data based on the device that one might use to access a website. A well-made responsive website comes with no loss in resolution no matter the screen size and offers seamless navigation.

     

    While ensuring that your website is responsive makes way for a better UX, it also finds favor with Google. The need for responsive web design in eCommerce websites is particularly important because a significant number of people now use their mobile devices to make online purchases.

     

    5. Pay Attention to ADA Compliance

    The Americans with Disabilities Act (ADA) has guidelines surrounding what businesses need to do to ensure that people with disabilities can access their websites. You need to adhere to these guidelines not only to avoid the possibility of lawsuits but also to make sure that all the people who visit your website have good user experiences.

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    The U.S. Department of Justice provides guidance that covers important aspects such as accessibility, barriers that people with disabilities might face, and how to make your website more accessible.

     

    Some of the factors web designers need to pay attention to when creating user-friendly websites that people with disabilities may access with ease include:

    • Suitable use of colors
    • Adding alt text with images
    • Captioning of videos
    • Making way for keyboard navigation
    • Creating accessible forms

     

    6. Let Users Find Your Contact Information Easily

    The Contact Us page of your website should be as user-friendly as possible because this is where people reach when they want to get in touch with your business. From probable customers’ points of view, easy-to-find contact details help build trust, and they look at your business as one that actually exists.

     

    This page should ideally give users the ability to contact your business using an online form and an email address. Providing a phone number and a physical address is important, not only to build trust but also for people who prefer traditional modes of communication. If your business has social media accounts, be sure to add links by using suitable buttons.

     

    If you run your business from a physical location, adding a map that lets your customers find it easily is always a good idea to make your website more user-friendly.

     

    Conclusion

    These tips about how to make your website more user-friendly can help you create a great website for your target audience. You just have to make sure you do everything carefully and take your time because being in a hurry might lead to unsatisfactory results. Making changes to your website is a continuous task that will ensure it is always accessible, delivers a good user experience, and ranks well.

     

    Your best bet to stay on the user-friendly web design path is to test your website occasionally for usability, optimization, and user preferences. If you don’t have the required know-how, using the services of a reputable web design company might work well for you.

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