New Jersey-based John Duffy Energy Services serves as a one-stop-shop for various residential and commercial heating, ventilation, and air conditioning (HVAC) services as well as heating oil solutions. In addition, it provides on-site fleet fueling, construction site fueling, bulk tank fueling, generator fueling, fuel tanks, pumping equipment, and comprehensive fuel management systems. This family-owned and operated company has been in business since 1891.
John Duffy Energy Services had a website when they got in touch with us, but they were not happy with it at all. Apart from looking outdated, different elements did not work as intended, and it was overly wordy. In addition, the people who built the website had disappeared under the radar. This client had a few basic requirements for the new website, which included increased visibility, more leads, and good conversion rates.
Given the distinct segments this business caters to, we decided to break the new website down into three main segments – home, business, and motor fuels. By doing this, we ensure people don’t have to go through the entire website to find what they’re looking for and it helps the website appear as uncluttered as possible. We optimized the content for search engines which has worked as expected from the organic traffic point of view. We also focused on providing a great user experience, which has translated into good conversion rates across the board