Search engine optimization (SEO) is an organic marketing solution that typically delivers a better return on investment (ROI) than paid advertising options. An important aspect of SEO is to get your website to feature on the first page of search engine results pages (SERPs) for targeted keywords. These are the terms your target audience uses to look for the products/services you offer. SEO also involves delivering a great user experience because this leads to desirable conversion rates. When implemented in the right manner, an SEO campaign paves the way for long-term and sustainable organic growth.