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    The Unprecedented Rise of Professional Internet Marketers

    By Derek

    Internet marketing or digital marketing is an advertising process that utilizes different online tools to deliver promotional information about products and services to consumers. If you have encountered any promotional content with a call to action, be it on websites or social media platforms, there is a good chance you have already encountered professional internet marketing.


    While most businesses use internet marketing to some degree, there is a thin line between mediocrity and success. Fortunately, you may cross that line easily by turning to a professional internet marketer or marketing agency.


    professional internet marketing

    Who Is an Internet Marketer?

    Internet marketing is wide-ranging, and you may find internet marketers working in realms such as web design, content creation, and advertising. As a result, an internet marketer’s job description is not set in stone.


    Since the job of successful internet marketers is fluid, they need to acquire and master a complex set of skills. For instance, while an internet marketer might spend days designing a company’s website, he/she might have to jump to social media marketing soon after. Anyone who claims to be a top internet marketer, will, without doubt, don many hats.


    What Does an Internet Marketer Do?

    Some of the areas that good online marketing professionals handle include, but do not limit to, search engine optimization, social media marketing, email marketing, pay-per-click advertisements, and video marketing. All these are essential parts of the marketing process and they help create a powerful tool that can efficiently propel your business to success.


    Number Talk

    Statistics show that people are increasingly using the internet to find information about products, services, and businesses. Consider these online shopping statistics collated by hostinger.com and Yaguara.

    • By 2027, eCommerce stands to account for 23% of global retail sales.
    • Mobile eCommerce sales are set to cross the $700 billion mark by 2025.
    • Six out of 10 shopping journeys originate online.
    • 3% of millennials make at least one online purchase a month.
    • 93% of millennials make plans to buy products during Cyber Monday and/or Black Friday sales.

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    These numbers show that your business needs to be where customers are searching for what it has to offer, and the best way to accomplish this is to have a solid online presence. To succeed in the digital marketplace, you need to promote your business using different channels that are effective in delivering positive results.


    Types of Internet Marketing Services

    Long gone are the days when creating a website and using suitable keywords did the trick in getting your target audience to visit your website. With competition increasing in every field, succeeding in building a commanding online presence requires following strategies that work well for your specific business. However, since this is not easy to do, turning to a professional digital marketing agency is usually the best way forward.


    The best internet marketers start by understanding how your business operates and what its competitors are doing right. It also takes time to determine who your target audience is and how best to attract its attention. Only then does it move to devising and implementing case-specific strategies.


    Content Marketing

    Content marketing refers to creating and distributing content at regular intervals. However, the content should provide value to its readers, viewers, or listeners. The desired result of all content marketing strategies is to drive profitable customer action. While content marketing has been around for over two decades, the top internet marketers keep up with evolving trends to stay relevant because the tools of the trade have changed significantly over time.


    Now, content can come in the form of blog posts, tutorials, infographics, eBooks, videos, and podcasts. When carried out in the right manner, content marketing results in increased sales and brand loyalty.


    best internet marketer

    Search Engine Optimization

    Having a great-looking highly functional website will do your business little to no good if it’s unable to attract online traffic through search engines such as Google, Yahoo, and Bing. Search engine optimization (SEO) gives internet marketers the ability to create websites that rank highly in online searches. They do this by analyzing and assigning keywords, on- and off-page optimization, as well as internal and external linking. What follows is an increase in qualified organic traffic and a subsequent rise in conversions.


    Search Engine Marketing

    Unlike SEO which focuses on generating free organic traffic, search engine marketing (SEM) involves using paid ads to boost online traffic. What helps is that advertisers are required to pay only when impressions result in visitors. With more visitors, you may expect your website’s ranking to improve as well. Like SEO, SEM requires keyword research. A professional internet marketer will also know how to select geographical locations, write text-based ads, and bid on prices.


    Social Media Marketing

    According to statistics released by Statista, there were over 4.59 billion social media users the world over in 2022, and this number is set to reach around six billion by 2027. As a result, ignoring this medium to market one’s business comes at one’s own peril. Unlike traditional mediums such as print and television, social media marketing brings with it the ability to engage and interact with a desired target audience.


    What helps is that marketers can turn to different social media platforms based on the type of business or product/service they wish to promote. For instance, the top internet marketers in the world are adept at targeting specific customer segments based on factors such as age, gender, geographical location, income levels, and customer preferences. This ensures that the right people get to consume your content and interact with your business.

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    Some social media networks that businesses use to good effect when increasing their online presence include Facebook, Instagram, Twitter, and Pinterest.


    While social media platforms give businesses the means to promote their products/services for free, a number of companies also rely on paid advisements. According to data surrounding social media advertising spending, the total social media spend in the U.S. stood at $270 billion in 2023. In addition, the United States remains the leading social media ad market.


    Influencer Marketing

    The presence and growth of online influencers have increased significantly over the last few years. These are people who, more often than not, specialize in a given niche, and they have a large audience that is interested in what they have to say. If young consumers are a part of your target audience, your business might benefit by taking this path to increase its online presence.


    Consider these numbers released in The State of Influencer Marketing: Benchmark Report.

    • 85% of the survey’s respondents feel influencer marketing is an effective marketing method.
    • Close to 25% of respondents plan to allocate 40% of their marketing budget to influencer campaigns.
    • Creating user-generated content is the top reason for turning to influencer marketing (56%), followed by generating sales (23%).
    • Brands and marketers prefer partnering with nano- and micro-influencers (44% and 26%, respectively), as opposed to macro-influencers and celebrities (17% and 13%).


    Mobile Marketing

    Data compiled by Exploding Topics highlights that the world is home to around 4.32 billion active mobile internet users. It suggests that 92.3% of people who use the internet access it using a mobile phone. In addition, mobile devices account for 60% of all website traffic. As a result, if you wish to reach out to customers in the online world, you need to dedicate adequate resources to make the most of what mobile marketing has to offer.


    For instance, you may start by making the most of responsive web design and creating a website that works equally well across all types of devices and screen sizes. You may also think about developing a mobile app, making use of instant messaging services, and optimizing your content for voice searches.


    Video Marketing

    According to Think With Google’s page surrounding the effect of videos on the marketing funnel, around two million people turn to YouTube each month to find new brands and get help in making well-informed purchase decisions. These searches range across industries such as fashion, fitness, electronics, sporting goods, food, pet care, and travel. This goes to show that video marketing gives you the ability to reach out to a larger than existing target audience.


    Different types of videos you may create to boost your online presence include:

    • Conventional commercials
    • Fun and engaging social content videos
    • Explainer videos that tell people more about your business and its products/services
    • Product/service-specific videos
    • Testimonial videos from previous customers


    internet marketers

    Why Hire an Internet Marketer?

    It is true that you understand your business better than most, and you know where you want to be in the next few weeks, months, or years. However, an elaborate digital marketing process goes into getting you there. It requires a hands-on approach from a professional in this field along with the use of suitable internet marketing strategies.


    When you outsource this important aspect to certified internet marketing professionals who have years of experience and exceptional skills, it does not take long for positive results to follow.


    Running a business is not easy and there’s a good chance you need all the time you get to focus on its operations. This is why you should leave its internet marketing woes to the professionals. Even if you know a thing or two about internet marketing, taking the time out to handle this aspect is not particularly easy, especially when you have to look into other crucial business matters.


    By letting a professional internet marketer handle this task, you can pay more attention to your core business. If you choose the right company or agency, your business’ internet marketing is bound to be in safe hands, and you stand to benefit in multiple ways.

    • Boost website traffic. The top internet marketers understand the need to get more people to visit their clients’ websites. Increased traffic results in more leads that can convert into customers.
    • Expand your customer outreach. Customer interaction and acquisition play an important role in the internet marketing process. Customers like interacting with brands online, especially through social media, and this is an aspect that every top internet marketer addresses.
    • Build customer loyalty. Online channels give you the means to communicate with your customers effectively. When they feel you listen to them and solve their problems, there is an increased possibility of them becoming loyal customers.


    In addition, professional internet marketing gives you easy means to target specific niches or verticals, it can work around time zones and geographical locations, it is typically more cost effective than traditional marketing, and it lets you leverage multiple marketing channels.


    Should You Hire a Freelance Internet Marketer?

    Finding freelance internet marketing services is fairly easy, but should you consider hiring a freelancer? While working with a freelancer may come with benefits such as flexibility, reduced costs, and high levels of expertise, it comes with its share of downsides as well.

    • Finding the right freelancer. First, you need to scout through a pool of people who offer freelance marketing services and make a selection. Then, you don’t really know what you’re up against until you start seeing results, or the lack of. Besides, the online world is not devoid of its share of unscrupulous elements, so you have to keep an eye out for fraudsters and scamsters.
    • Unexpected absence. A freelancer may disappear without a moment’s notice, which is not the case with a professional internet marketing company. If you work with a freelance internet marketer, consider having flexible deadlines.
    • Availability might be a factor if you need your work done in a hurry because most freelancers work for multiple clients at the same time. Agencies, on the other hand, have multiple employees.



    Now is as good a time as any to adapt to the new ways of conducting business and it’s crucial that you make the most of what the digital landscape has to offer. Remember that your online presence is useless if people cannot find you, which is why you need to work with professional internet marketers.


    Remember that a good internet marketing agency works with you to create awareness about your business and its offerings in the online world. After all, that is how you get to increase your digital footprint, attract more traffic, and boost sales.

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