Artificial intelligence (AI) has entered different aspects of our lives, business included. It does not come as a surprise, then, that many who are looking at starting new businesses as well as those thinking about giving their brands a makeover are turning to AI to design their logos. However, while AI has made great strides in different realms, the question that remains is should you use AI to create a logo for your business? The short answer is no, and the reasons are varied.
Before moving forward, it’s best to understand how an AI logo generator works. To start, you provide some information about your business such as its name and the industry it belongs to as well as any information you have about your target audience. Mentioning colors you prefer is optional, but it’s a good idea to provide colors associated with your brand. Once you input this information, AI gets to work and offers results in a matter of seconds.
However, not all is as hunky-dory as it sounds, because while AI offers several benefits for businesses, creating logos is not one of them.
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Personalization Is Missing
An AI logo creator relies on the inputs it receives to deliver automated results quickly. Unfortunately, AI cannot see what makes your brand unique and is prone to missing the nuances that help your business stand out from its competition. An AI logo maker cannot understand your brand’s story and its values as a human can, which is why it cannot capture your brand’s essence. Simply put, it’s not possible to get a high level of personalization when you work with an AI tool.
When you partner with a design agency that specializes in logo creation, you can be sure that the process will be collaborative. Besides, the team working on your project will commence the actual designing after fully understanding your business, its goals, and its target audience. Only then will it come up with a logo that captures the soul of your business and resonates with its audience.
Absence of Originality and Creativity
One drawback with just about every AI-generated logo is that it is not completely unique. This is because even the best AI logo generators rely on algorithms and predefined templates, and they often result in designs that feel similar to others, all the more so if they come from the same industry.
The lack of creativity stems from the fact that artificial intelligence logo makers are trained on vast datasets of existing logos and design elements, meaning they learn to recognize and recombine these elements rather than creating something truly new. On the other hand, a human designer relies on thinking outside the box and draws inspiration from different elements, ensuring that the result is anything but run-of-the-mill.
Restrictions in Customization
Customization becomes necessary if you want to reach out to your target audience effectively. While using an AI business logo generator can help you come up with ideas, it will give you little freedom when it comes to customizing the output. Sure, you can play around with colors and layouts, but given that AI pre-determines the core elements, you can expect the overall design style to be constrained.
Most AI-created logos and non-editable, so making changes in the future might not be possible. Besides, a free artificial intelligence logo maker might fail to address your target audience’s cultural nuances, which a proficient human designer can do with ease.
No Vector Files
When it comes to file format, professional logo designers prefer vector files that can come in the form of .svg, .ai. .eps, or .pdf. Unlike pixel-based .jpg and .png files, vector files are created using mathematical formulas and lines, curves, and shapes. This allows designers to scale them to any size without affecting their quality. As a result, whether your logo appears on a visiting card or a billboard, it will maintain the same high quality.
When it comes to AI-generated logos, a majority of the platforms provide results only as .jpg and/or .png files, and finding a free AI logo creator that allows you to generate vector files can be challenging.
Limited Options in Text Generation
A logo’s imagery is important, no doubt, but oftentimes, the use of text plays an equally crucial role. This is because it communicates the brand name directly and helps build brand recognition, making it more memorable and easily recognizable. Typography also holds the potential to connect with audiences on an emotional level.
From the design perspective, it is common knowledge that different fonts convey diverse messages and evoke varied emotions. For example, you may use a serif font to convey a sense of tradition and formality, or a sans-serif font to appear modern and minimalist. Choosing the right typeface helps align a logo with a brand’s overall personality and its target audience, and this is something you cannot expect from AI logo designs.
When it comes to typographic or typeface-based logos that only rely solely on text set in a specific design, AI logo makers tend to fall short because of their limited capabilities to work with text. When it comes to completely hand-drawn typographic logos like those of Virgin, Harrods, Kleenex, Kellogg’s, and Cadbury, AI is bound to miss the mark and you are way better off working with a human designer.
Copyright
Like any other form of AI-generated art, you cannot trademark an AI-generated logo. This means you have no control over how others might choose to use your logo. In addition, there is no surefire way to tell if someone else holds the rights to one or more of the elements used in your logo. If this is the case, you can become subject to litigation should the owner of the design element decide to pursue matters legally.
Quality Comes At a Price
If you’re tempted to look for and use the best free AI logo generators to save money because you’re on a shoestring budget or because you feel you can do this on your own, remember that the saying “You get what you pay for” holds particularly true in the design world. Keep in mind that AI logo creators cannot understand emotions like humans can, which is crucial when it comes to connecting with your target audience. Sure, you don’t have to spend a mammoth sum to get a new logo, but you should definitely consider hiring a professional.
Conclusion
If you plan to use AI to create a logo, you might want to rethink your approach because you stand to miss out on originality, creativity, personalization, customization, and more. Besides, an AI logo generator cannot decode emotions, which is an important element in building connections with your audience. So, when it comes to creating a new logo for your business, using the services of a branding agency that specializes in this realm is the ideal way to go.
