According to the Merriam-Webster dictionary, advertising is the act of calling the attention of the public to something. Let’s assume that “something” is your brand, product, service, or business – perhaps even yourself. Without that visibility, you or it may as well be invisible. Indeed, your bottom line may be worse for wear if you don’t know how to advertise or promote your business.
Competition is fierce, making business advertising as crucial as product development, staff training, and investors. A tried and trusted method; we can trace advertising as far back as ancient Egypt. Over the centuries, how and where to promote a business has evolved thanks to new mediums.
In the digital age, there are more ways to advertise your business than ever. The ways to promote your business have taken on wondrous, impactful, game-changing, but sometimes confusing guises. This probably leaves you wondering how to promote your business. Here are the 10 top ways to advertise your business.
Branding is One of the Best Ways to Advertise Your New Business
A defined, polished identity is vital to promote your business. G2’s Learn Hub claims consumers take around 50 milliseconds to judge your brand’s appeal. Before you start advertising your new company, prioritize defining that image and learn how digital branding can boost online growth.
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Promote your Business With Impactful Branding
Renowned brands employ specific colors, fonts, graphics, and imagery in their online business promotions and advertising. Keeping these elements cohesive across all media makes these brands memorable and easy to recognize. We call this brand identity. Developing a brand identity is a key part of how to market your business.
Create a Distinctive Logo
A logo is a core part of your branding – simply put, the essence of it. Hiring a skilled brand design agency to create a logo and map out your branding is vital. After all, your business logo will be on all your promotional material, business advertising, products, stationery, documents, and signage.
Build a Memorable Website
An impressive website is one of the best ways to promote your business online. You may need one to engage in online business advertising as well. Whether you want a simple design, a custom site, or are launching an eCommerce store, you should talk to an experienced website design company.
Captivating Digital Advertising Campaigns Are the Secret to Business Promotion
Tangible business advertising is still a relevant way to market your business. However, digital advertising is increasingly becoming the best way to advertise.
There are various types of digital business advertising you may invest in:
- Display adverts – banners, visual adverts, and product ads.
- Paid search adverts – sponsored listings at the top of browser or site results.
- Video adverts – promotional videos, including commercials.
- Email marketing – newsletters and similar promotional content sent via direct email.
- Native advertisements – adverts promoted on websites with related niche content.
- Social media adverts – adverts displayed on social media platforms.
5 Tips on How to Advertise Your Business Using Digital Advertising
Here are some tips on how to promote your business using digital advertising.
Optimize your Business Advertising Campaigns for Mobile
According to Statista’s report surrounding the number of smartphone users, around 82% (an estimated 6.378 billion people out of the world’s 7.753+ billion population) use smartphones. Mobile usage continues to rise, making mobile-optimized campaigns one of the best ways to market your business. Mobile-optimising your website is also a must. Alternatively, you may consider developing an app that customers may easily use via their Android and iOS mobile devices.
Place Native Adverts to Promote your Business in Relevant Online Publications
Typically, advertising engines use consumers’ browsing data to promote relevant ads to them. Often, these targeted adverts have little to do with the site or content the person is viewing. As such, these ads have a limited scope for related business promotion. Native adverts advertise your business products and services on related niche websites, making it another worthwhile way to advertise your business.
Run Pay-per-Click Advertising to Build your Brand
Pay-per-click (PPC) advertising only charges you when a potential customer or client clicks on your ad. Consequently, it’s one of the most cost-effective ways to advertise your business. PPC business advertising is an affordable way to get exposure.
Consider Video and Radio Advertising
Video and radio commercials have always been among the best ways to market your business. These days, television and radio channels aren’t the only platforms you may use to air your ads. Internet radio, audio, and video streaming channels such as YouTube and Spotify also rank as the best places to advertise your business. Data gathered by Ipsos even suggests people are more engaged with YouTube ads than TV ads.
Engage a Marketing Company for Your Digital Advertising Campaigns
The advertising industry is a competitive place. Whether you’re a marketer, an individual, or an organization trying to promote your business, you need to be at least one step ahead. Additionally, there are various rules, regulations, and best practices to follow to ensure your business advertising performs well. The best digital marketing agencies know the ins and outs of marketing.
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Advertise Your Business Using Direct Marketing (The Right Way)
Cold calls, emails, SMSes, and messages are the go-to for business promotion, salespeople, and business development managers. However, you need to know how to advertise your business legally before launching any direct marketing campaign. With penalties of up to $43,280 for a single email marketing violation, it’s well worth your while to learn how to promote your business legally.
Even if you outsource your business promotion to an agency, your business may still be held responsible for privacy violations. Currently, the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act and Telephone Consumer Protection Act (TCPA) outline these regulations. These acts cover most of what you need to know regarding commercial emails, messages, and calls.
Reward Customers to Promote your Business
Offering rewards is an excellent way to advertise your business to gain new customers and convert existing ones into loyal customers.
Here’s how to market your business using customer rewards:
- Referral rewards – offer customers a referral fee or reward for referring friends and family to your business.
- Employee discounts – make your employees your best customers by offering them a store discount for themselves as well as family and friends.
- Affiliate program – offer online marketers and bloggers a commission for selling your business products or services.
- Loyalty program – set up a free or paid loyalty program with tiers, rewards, and special offers.
- Host competitions or giveaways – grow your business with an ongoing promotion or one-off competition.
- Email offers – send your loyal email subscribers special discounts, offers, and coupons via email.
An Optimized Website is One of the Top Ways to Promote your Business
Getting in front of customers online boils down to where your website ranks in search results. SEO plays a big part, but website optimization isn’t just about keywords, content, meta titles, and visuals. Optimization is also about user experience (UX), so getting a professional website design and development agency to create your website might be in your best interest.
Learn How to Market Your Business Using Content Marketing
Website content is another that makes it to the list of the best ways to market your business. Content doesn’t just include your ”About” page and contact details. Start an informative, helpful, or interesting blog related to your specific industry, services, and products. Over time, it may increase organic traffic to your website and boost your business.
Ways to promote your business using content marketing include, but do not limit to:
- Hire a writer or agency to create SEO-optimized content for your site.
- Post a wide variety of industry-related content to improve your website’s topical authority and rank highly.
- Commission guest posts mentioning your business or self on industry-related sites to capture their audience.
- Pack your website with pages and information about your business, past projects, team, and core values.
Promote your Business Offline
The internet has made reaching potential customers easier than ever. However, it’s still important to know how to advertise your business offline. Offline consumers can drive online traffic and vice versa, making both complementary to your business growth.
The best ways to promote your business offline include:
- Advertise your business in print ads in publications such as magazines and newspapers.
- Use signage, such as billboards and street signs to get your brand in front of people.
- Become a sponsor of a sports team or organization that will promote your business.
- Rent a stand at relevant industry trade shows to exhibit your business.
- Encourage your employees and customers to promote your business by giving them free company stationery, merchandise, stickers, and car decals.
Collaborate with Influencers Who Know How to Promote Your Business
Much like word-of-mouth or referrals, a recommendation from an influencer is one of the best ways to market your business. Influencers are just that – people with a large network of followers they can influence. Bloggers, video creators, streamers, YouTubers, and celebrities – influencers come in all shapes and sizes. Just remember that influencers typically work with brands that fit their channels, lifestyle, persona, and values.
Here’s how to market your business by leveraging influencers:
- Sponsor an influencer or select videos or content produced by them.
- Do paid collaborations with relevant influencers.
- Provide influencers with a trackable discount code to share with their followers.
- Send influencers your business products as gifts to try out.
- Always send your best products to influencers.
Remember, the Best Way to Market Your Business Is In-Person
As far as hands-on ways to advertise your business, nothing beats meeting potential clients and customers in-person. Face-to-face interactions build strong teams as well as customer, and client relationships. You need not throw out digital channels entirely. Hosting webinars or online events are excellent ways to promote your business and build rapport.
Here’s how to promote your business in person:
- Host a fun event where you can get to know your team, clients, and customers.
- Organize a virtual or in-person meet-up to catch up on the latest trends and technologies related to your field.
- Host a webinar to explain a new product or service in-person and take questions.
- Self-promote at trade shows and events to meet new clients and customers.
Knowing Where to Advertise Your Business Will Take You Far
Now that you’ve learned of a few ways to promote your business, take a look at where to advertise your business. The World Wide Web is a vast domain, with thousands of platforms where you can put your business on display.
Advertising networks are one of the best places to advertise your business. These networks plug into various websites and social media platforms, ensuring your business adverts get maximum promotion and reach. Plus, many offer different ways to advertise.
Here are some of the most popular ad networks to advertise your company:
- Google Ads (previously AdWords)
- Bing/Microsoft Ads
Posting on social media via a business profile is one of the best ways to advertise your business for free. However, a lot of these platforms also offer paid business advertising.
Here are the top social media platforms to do some free or paid business promotion:
Directories and Review Sites
Data from Statista about consumers who shop online shows that an estimated 80% of consumers shop for products online globally. This makes placing online listings one of the best ways to market your business. Consumers also search for service providers and physical locations to visit on online maps and directories. Past and potential customers may even read or leave reviews about your business, which builds trust and credibility.
Platforms where you may advertise your business if you want to be found or receive insightful business reviews include:
- Google My Business
Posting in forums is one of the best ways to market your business directly to individuals. However, self-promotion in this manner comes with a lot of red tape. If you do find a relevant forum that allows for direct promotion of your business, go ahead. Otherwise, certain forums also offer paid advertising programs.
Where to advertise your business includes:
- Reddit Ads
- Quora for Business
- GitHub Pages Advertising
- Imgur Advertising
Learning how to advertise your business products and services on a marketplace is a must. Online marketplaces allow customers to search for your products or services directly. If you are advertising a new business, you may sponsor a paid product listing to get more visibility. Certain eCommerce platforms may charge listing fees or take a percentage of your sale.
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Where to advertise your business products include:
- Facebook Marketplace
- Walmart Marketplace
Advertise Your Business on Messaging Platforms
Certain messaging platforms offer legal opportunities for business promotion. Official advertising programs allow you to send paid promotional messages and post ads in message threads.
Messaging platforms that allow advertisements for business promotion include:
- Facebook Messenger Ads
- Whatsapp Ads
- WeChat Advertising
- Telegram Ads
As illustrated in this post, there are a myriad of effective ways to promote your business. Not every option will be the best way to market your unique business. Test things out, try something new, and consider consulting a digital marketing agency if you feel out of your depth.
A bonus tip – be patient. No matter how you choose to advertise your business, marketing takes time. If you’re expecting immediate results and returns, you may have unrealistic expectations. Marketing and advertising are long-term strategies for business growth, which takes time to nurture.