Most people who want websites built for personal or business reasons typically have a similar question about how much money they should invest in a website. If you do not have a boatload of money in the bank, the smallest amount of money is a big concern and you want to see it utilized in the best possible manner.
When you are paying for tangible goods, this is not much of a concern. However, when it comes to intangible things such as website design and development services, arriving at a fixed cost is near impossible. Given that you cannot hold a website in your hands, knowing what it is really worth can be a little tricky.
The cost of getting a website built may vary significantly. If you get quotes from as many as 20 web agencies, you will get an equal number of varying rates. Some will charge a few hundred dollars while others will ask for thousands. This essentially depends on the agency, what it offers, and a range of factors. The big question is – how do you know the right amount to pay for a website?
Factors Affecting the Cost of Web Design
Various factors affect how much a website might end up costing, and these include your specific requirements, the skill levels you’re after, and even how you approach the process.
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What You Need
One mistake that many people make is thinking they have simple ideas, for which they should pay lower than what a web design agency is willing to accept. This is problematic because your seemingly simple idea might require a great deal of web design and development work. In some cases, one-page websites require more work than websites with multiple pages.
What you also need to account for is that a web designer or an agency will not charge based only on the time it takes to create your website. While carrying out some of the tasks might not take much time, they will need skills and knowledge. This, in essence, is what you will be paying for.
Web designers and developers hone their skills over many years, and when you need a website, you pay for their services. If anyone could do what’s required, we would not have specialists in web design and development. Then, there are other aspects such as e-commerce, opt-in membership, and forms that need extra work. These add to the overall cost of your website.
Skill Level of the Designer/Agency
While it is possible to get a website for around $1,000, the quality will be so far from what you may expect through a budget ranging from $5,000 to $10,000. The cost, of course, can be even more, given your specific requirements.
The difference between getting a low-budget website and one that actually works well for you is like the difference between a bicycle and a sports bike. Both might get you where you want to go but one will have better results and will get you there faster.
A web agency that charges more is always willing to go that extra mile and make sure that your website is in accordance to your needs and preferences. What you will get from such an agency cannot be achieved through cheaper rates. All in all, the added cost typically brings with it exceptional value. Low rates will only lead you to a bogus agency that might still be learning the ropes, and what you will then get is a trial website that does nothing to help you achieve your goals.
Are You a Stubborn Client?
This is an aspect that people in the industry only like to whisper about, but let’s be honest for a minute. If you’re someone who’s going to call your agency 100 times in a day – well, not 100, but you get the drift – and ask for frequent revisions, getting through all the required changes might cost you a fortune.
Website designers and developers have the skills to identify stubborn clients. In case they end up working with seemingly high-handed clients, they make sure they get paid for all the little and big changes that they need to work on if these extend beyond the original scope of work.
So, How Much Should It Cost?
Not all websites cost the same amount of money to create, simply because they can vary significantly in design and development requirements. Here are a few things that you might want to consider before narrowing down on a budget for your website.
For a Blog
Should I Spend On a blog?
If you need a blog to share memories and photos with friends and family and do not wish to earn anything from it, this is not something that requires much money. The easiest way is to just grab one of those free themes and leave the design at that. If you already make money from your blog or you want to make money from it, it’s only natural that you will need to spend money to get the ball rolling.
Benefits of a Professional Blog Design
If you want to attract increased traffic that will lead to more advertisers and features on big sites, you will need the help of a professional web design agency. It is possible that spending around $5,000 to $6,000 might earn you more than five times that money in a year. This should be motivation enough to get you going for a professionally designed and developed blog.
Is Outsourcing a Good Idea?
After getting quotes from multiple agencies, a number of people choose to design their own blogs to save money. This usually leads to four possible outcomes:
- They spend hours trying on the design and the sad part is that the blog still looks bad.
- They spend hours trying to figure out how things are done, only to give up and hire an agency.
- They hire cheap designers who provide low-quality designs and end up looking for professional designers to fix the problems.
- They pay an agency after the DIY process because what they made for themselves is not what they really wanted.
All these cases result in a waste of time and money; something that could have been avoided if they decided to work with a professional web design agency in the first place. If you are a blogger, stick to your blogging lane and let professional designers and developers do their work. You will thank yourself for making this decision at a later stage.
How Much Should You Spend?
You may spend any amount between a thousand to a few thousand dollars. This will depend on what your blog gives you and the audience you have. Unless you have a blog that holds the potential to earn you a lot of money and has a huge following, you may consider not going over the top with your expenses.
For a Business Website
Do I Need a Business Website?
In this technology-driven era, many consumers find businesses online, and it would be a great disadvantage if you are not where people are looking. Whether you have a thousand outlets or a thousand workers, if you do not have a good business website, there is a lot you are missing out on in the 21st century.
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That said, having a poor quality or outdated business website will actually do more harm than good. While you might think that having any kind of a website is better than not having an online presence, the truth is that you will lose out on customers who look at your website and then view your business as being frugal and disorganized.
Benefits of a Business Website
A website can be used for a number of things such as selling, teaching people, making appointments, and providing contact information. There are two important aspects when dealing with a business website.
- If your website is not leading to more sales, something’s clearly wrong.
- If it leads to sales, you need to know how to make it work better for an improved customer experience that leads to higher conversions.
What Do Businesses Need?
Several business owners spend time and energy worrying about aspects that do not actually matter. For instance, some insist on adding more space for the logo that resultantly pushes the content down or getting menus to pop out in a certain way. While they worry about little things, they miss the bigger picture, and this causes visitors to leave as soon as they get to their websites. If you do not have a clear picture of what your business website needs, it’s probably best that you discuss your requirements with a reputable and reliable web design and development agency.
How Much Should it Cost?
Since business websites rely on the use of multiple elements, it’s difficult to pinpoint a price. It is important that your budget a few thousand dollars to cover for design and development of your website. To get a better picture of why you should spend that amount, put yourself in the shoes of your target audience and think of all the things you would want to see on a website.
Keep in mind that customers want a professional website that is easy to use and provides a great user experience. This can only be achieved by a professional website design agency that has all your needs and preferences in mind, and pays due attention to the expectations of your target audience.
How Much Does a Website Cost If You Use a Website Builder?
If you’re in a hurry to build a website, if you do not wish to monetize your website, or if you wish to create a website on your own and have little technical knowledge, you may consider using a website builder such as Wix or Weebly. Accessing all the features that such website builders provide can cost around $500 per month, and building a simple website may set you back by around $50 per month.
If you use a free plan, there is little chance that your website will receive many visitors. To be found in online searches, you need to choose a paid plan. This is because free plans bring with them non-custom domain names, advertisements, low storage capacities, basic customer support, and no e-commerce capabilities.
When you opt to go the website builder way, you also have to account for the annual cost involved in getting a domain name as well as the monthly fees you might need to pay to add plugins to your website.
How Much Should I Pay for a Website Made Using WordPress?
It’s not easy to pinpoint how much you need to pay for a WordPress website because multiple factors are usually at play. For instance, while WordPress is free to use and offers free themes and plugins, making the best of what this content management system (CMS) has to offer requires that you spend some money. For instance, you need to account for the cost to design a website if you’re using the services of an agency.
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Ongoing costs surrounding hosting your website, the level of support you seek, web maintenance, and online marketing also need your attention. This is because these factors can make a significant difference in the overall cost of your website.
How Much Do Web Designers Charge?
According to data collated by FreshBooks, freelance web designers who’re good at what they do charge around $75 per hour. Further, while the cost of designing a website may vary from $30 to $80 per hour, development costs may vary from $100 to $180 per hour. When it comes to charging flat rates, the cost to design a website may vary significantly based on your specific requirements surrounding aspects such as layout, typography, navigation, and content.
If you’re wondering how much web design costs, know that it can vary significantly based on several factors. These include, but do not limit to, the skill level of the agency/web designer you work with, how big or small you want your website to be, as well as any other specific requirements that you bring to the table. In some way, you may look at it as buying a car, where the functionalities you seek have a direct impact on the cost.
Bear in mind that your website serves as the most important online marketing tool you may use. As a result, it’s important that you do not skimp on costs to end up with the less-than-desirable website. Ideally, while you should pay attention to how much web design might cost, your primary focus should be on delivering great user experiences.
If you’re looking for great results, it might be in your best interest to let a professional web design and development agency handle all your website-related woes. With a customized, optimized, and responsive website in place, you may then look forward to a growth in your online presence as well as an increase in revenue.