Internet marketing or digital marketing is an advertising process that utilizes the internet and other online tools to deliver promotional information about products and services to consumers. If you have come across any promotional content that has a call to action, be it on websites or social media platforms, there is a good chance you have already encountered professional internet marketing.
While most businesses use internet marketing to some degree, there is a thin line between mediocrity and success. Fortunately, you may cross that line easily by turning to a professional internet marketing agency.
Who is an Internet Marketer?
The term “internet marketer” is broadly used, and you may find internet marketers working in realms such as web design, content creation, and advertising. As a result, an internet marketer’s job description can be rather varied.
Since the job of an internet marketing professional is fluid in nature, it is important to acquire a complex set of skills. For instance, while an internet marketer might spend days designing a company’s website, he/she might have to jump to social media marketing soon after. Anyone who claims to be a top internet marketer, will, without doubt, don many hats.
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Some of the areas that a good internet marketing services team handles include, but do not limit to, search engine optimization, social media marketing, email marketing, pay per click advertisements, and video marketing. All these are essential parts of the marketing process and they help create a powerful tool that can efficiently propel your business to success.
Statistics show that people are increasingly using the internet to find information about products, services, and the businesses. Consider these online shopping statistics collated by Big Commerce.
- 43% of shoppers across the world turn to social networks in order to research products online.
- E-commerce will account for 22% of retail global sales by 2023.
- E-commerce sales in the U.S. are expected to cross $740 billion by 2023.
- More than 75% consumers make at least one online purchase each month.
These numbers show that your business needs to be where customers are searching for what it has to offer, and the best way to accomplish this is to have a solid online presence. To succeed in the online marketplace, you need to promote your business using different channels that are effective in delivering positive results.
Types of Internet Marketing Services
Long gone are the days when creating a website and using suitable keywords did the trick in getting your target audience to visit your website. With competition increasing in every field, succeeding in building a commanding online presence requires following strategies that work well for your specific business. Given that this is easier said than done, turning to a professional digital marketing agency is usually the best way forward.
The best internet marketing agencies start by understanding how your business operates and what its competitors and doing right. It also takes time to determine who your target audience is and how best to attract its attention. Only then does it move to devising and implementing case-specific strategies.
Content marketing refers to creating and distributing content at regular intervals. However, the content should provide value to its readers, viewers, or listeners. The desired result of all content marketing strategies is to drive profitable customer action. While content marketing has been around for over two decades, internet marketing professionals have had to keep up with evolving trends to stay relevant because the tools of the trade have changed significantly over time.
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Now, content can come in the form of blog posts, tutorials, infographics, eBooks, videos, and podcasts. When carried out in the right manner, content marketing results in increased sales and brand loyalty.
Search Engine Optimization
Having a great looking highly functional website will do your business little to no good if it’s unable to attract online traffic through search engines such as Google and Bing. Search engine optimization (SEO) gives internet marketers the ability create websites that rank highly in online searches. They do this by analyzing and assigning keywords, on-page and off-page optimization, as well as internal and external linking. What follows is an increase in qualified organic traffic and a subsequent rise in sales.
Search Engine Marketing
Unlike SEO that focuses on generating free organic traffic, search engine marketing (SEM) involves using paid ads to boost online traffic. What helps is that advertisers are required to pay only when impressions result in visitors. With more visitors, your may expect your website’s ranking to improve as well. Like SEO, SEM requires keyword research. A professional internet marketing company will also know how to select geographical locations, write text-based ads, and bid on prices.
Social Media Marketing
According to global social media marketing statistics released by Statista in November 2021, there are over 3.78 billion social media network users the world over. As a result, ignoring this medium to market one’s business comes at one’s own peril. Unlike traditional mediums such as print and television, social media marketing brings with it the ability to engage and interact with a desired target audience.
What helps is that marketers can turn to different social media platforms based on the type of business or product/service they wish to promote. For instance, certified internet marketing professionals are well adept at targeting specific customer segments based on factors such as age, gender, geographical locations, income levels, and customer preferences. This ensures that the right people get to consume your content and interact with your business.
Some social media networks that businesses use to good effect when increasing their online presence include Facebook, Instagram, Twitter, and Pinterest.
While social media platforms give businesses the means to promote their products/services for free, a number of top companies also rely on paid advisements. According to data surrounding social media advertising spending, the total social media spend stood at $153.97 billion in 2021, and it’s expected to rise to $233.14 billion by 2025. The United States remains the leading social media ad market.
The presence and growth of online influencers has increased significantly over the last few years. These are people who, more often than not, specialize in a given niche, and they have a large audience that is interested in what they have to say. If young consumers are a part of your target audience, your business might benefit by taking this path to increase its online presence. According to the Influencer Marketing 2020 Report, digital influencers have swayed the decision-making of more than 60% of consumers aged 18 to 34 years at some point or the other.
Mobile marketing statistics released by Semrush show that the U.S. is home to around 450 mobile phone users. Of these, 280 million use their phones to access the internet. In addition, mobile phones accounted for more than 80% of all social media visits in 2019. As a result, if you wish to reach out to customers in the online world, you need to dedicate adequate resources to make the most of what mobile marketing has to offer.
For instance, it can start by making the most of responsive web design and creating a website that works equally well across all types of devices and screen sizes. You may also think about developing a mobile app, making use of instant messaging services, and optimizing your content for voice searches.
According to Think With Google’s page about the effect of videos on the marketing funnel, around two million people turn to YouTube each month to find new brands and get help in making well-informed purchase decisions. These searches range across industries such as fashion, fitness, electronics, sporting goods, food, pet care, and travel. Consequently, video marketing gives you the ability to reach out to a larger than existing target audience.
Different types of videos you may create to boost your online presence include:
- Conventional commercials
- Fun and engaging social content videos
- Explainer videos that tell people more about your business and its products/services
- Product/service-specific videos
- Testimonial videos from previous customers
Why Hire a Digital Marketing Consultant or Company?
It is true that you understand your business better than most, and you know where you want to be in the next few weeks, months, or years. However, an elaborate digital marketing process is involved in getting you there. It requires the hands-on approach of a professional from this field along with the use suitable internet marketing strategies.
When you outsource this important aspect to professionals who have years of experience and exceptional skills, it does not take long for positive results to follow.
Running a business is not easy and there’s a good chance that you need all the time you can get to work on the different aspects. This is why you should leave its internet marketing woes to the professionals. Even if you know a thing or two about internet marketing, taking the time out to handle this aspect is not particularly easy, especially when you have to look into other crucial business matters.
By letting a professional web marketing team handle this task, you can pay more attention to your core business. If you choose the right company or agency, your business’ internet marketing is bound to be in safe hands. When you use the services of a professional internet marketing company, you will benefit in multiple ways:
- Boost website traffic. A good internet marketing professional understands the need to get more people to visit your website. More traffic results in more leads that can convert into customers.
- Expand your customer outreach. Customer interaction and acquisition plays an important role in the internet marketing process. Customers like interacting with brands online, especially through social media, and this is an aspect that every top internet marketer addresses.
- Build customer loyalty. Online channels give you the means to communicate with your customers effectively. When they feel you listen to them and solve their problems, there is an increased possibility of their becoming loyal customers.
Besides, professional internet marketing gives you easy means to target specific niches or verticals, it is not tied down by time zones or geographical locations, it is typically more cost-effective than traditional marketing, and it lets you leverage multiple marketing channels.
Should You Hire Marketing Freelancers?
Finding a freelance online marketing consultant is fairly easy, but should you consider hiring one? While working with a freelancer may come with benefits such as flexibility, reduced costs, and high levels of expertise, it comes with its share of downsides as well.
- Finding the right freelancer. First, you will need to scout through a pool of talent to hire a freelance online marketing consultant. Then, you don’t really know what you’re up against until you start seeing results, or the lack of. Besides, the online world is not devoid of its share of unscrupulous elements, so you have to keep an eye out for fraudsters and scamsters.
- Unexpected absence. A freelancer can disappear without a moment’s notice, which is not the case with a professional internet marketing company. If you work with a freelance marketing consultant, you may want to have flexible deadlines.
- Availability. Availability might be a factor if you need your work done in a hurry because most freelancers work for multiple clients at the same time. Agencies, on the other hand, have multiple employees.
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It is time to adapt to the new ways of conducting business and it’s crucial that you make the most of what the online world has to offer. Your online presence is useless if people cannot find you, which is why you need to work with professionals from the field of internet marketing.
Remember that a good digital marketing company is one that works with you to create awareness about your business and its offerings in the online world. That, after all, is how you get to reach out to more consumers and improve sales.