So, who needs a web design company when do it yourself seems easy and cheap? Is it not just about downloading some software and using a web hosting firm to make a working website? Well, there is more to this is and this is why you need a professional handling your website. You might still be asking why have a website design company create your small business site and this post will shed some light on the reasons.
The biggest mistake that small business owners make in the digital world is to underestimate the importance of a website in their operations. Your website can make or break your business in this era. This is because it is better to not have a website at all than having a site that does not work properly. The websites we have today are not what we had a decade ago. Today, a website is a marketing vehicle as well as a tool that makes life easy for consumers. Here are some of the reasons why you need to let a professional web designer work on your small business website.
First Impression Matters
What your visitors see when they first visit your website determines how they perceive you as a business. It is therefore, important that you make sure that what they see first is the best representation of your business. The best way to do this is through using the services of a professional web designer. Even if your business is selling the best products in the market, the website will play an important role in marketing the products. This is the main reason why you will need a website that can speak to consumers and convince them to buy from you as opposed to your competitors.
New Mobile Technology Compatibility
If you are not an expert web designer, then you probably have limited knowledge of the latest mobile technology in relation to websites. If you decide to go the DIY way, you might miss out on very important elements that can help your business flourish. A professional in web design will show you the importance of a responsive website as opposed to a mobile website. This will in turn, save you hundreds of dollars in maintenance of the mobile version website. It will also save you a great deal of time used in maintaining the desktop and the mobile versions.
Reliability
You can get an error message after the website has been live for a month. This is a common problem in the world of websites even when using reliable systems like WordPress. In most cases, most website owners will go through multiple Google searches trying to find an easy solution. Eventually, they give up and call a professional, something they would have done a long time ago. The professional will fix the site but this does not take away the risk of it going down again. To be on the safe side, it is a good idea to work with a professional right from the beginning. This will make sure that when the site goes down, there is an expert on standby ready to solve the issue as fast as possible.
A Great Design
If you use the many website builders available online, you will probably be using a template that is available to many other interested people. This is why you will find many small business websites that look the same even if they deal with different products and services. In a competitive line of business, uniqueness pays. You need to stand out to attract attention and this is not going to happen with a pre-made template. A professional web designer or company will make sure that your site is custom designed to meet your needs and stand out. They will go an extra mile to recommend an ideal hosting company since this is also a big deal.
Google Ranks
When designing your own website, you will probably not be thinking about the search engine optimization. When a professional is handling the web design process, they will be incorporating SEO every step of the way. This means that your website will have a higher chance of appearing in Google search result pages. This means you will enjoy more visibility. There are a lot of people using Google to search for businesses and it only makes sense that yours is where they are looking. This will only happen if you let an expert weave in all the necessary SEO strategies that will see your website appear at the top of search result pages of relevant keywords.
More Money
A good web design will not only attract potential consumers, it will also ensure that they stick around enough to make a decision to purchase your services or products. With a good design, you have endless possibilities of making money and this ensures that your business is growing financially. This is in addition to attracting more traffic which means more sales and profits.
Fast Website
Speed is an important element when it comes to website loading. This is the thin line between a visitor staying and leaving your site. When a professional designs your site, they make sure that it is fast enough to keep the visitor there. Any delay that lasts longer that the visitor expects will see them go to another website. This other website will probably belong to your competitor.
Cheaper Than You Think
Most people think that web design by professionals is expensive. This is the case because of the initially cost. When you look at the bigger picture, you will realize that designing your own site will actually cost more money and time than just letting an expert handle it.
Conclusion
This post answers the question why have a website design company create your small business site. If you own a small business, do not think that you do not need a professional website because you do. This will play a major role in taking your business to the next level. It is crucial that you work with a professional website designer to bring out the best in a site that will help your business grow.
